Con­ve­nience store chain look­ing to at­tract more Chi­nese tourists

New Straits Times - - Business | Media And Branding -


-ELEVEN Malaysia Bhd is the first re­tailer in Malaysia to ac­cept the Ali­pay mo­bile wal­let pay­ment, and now looks to at­tract more Chi­nese tourists to shop at the con­ve­nience store chain.

Chief ex­ec­u­tive of­fi­cer Gary Brown said 7-Eleven be­gan ac­cept­ing Ali­pay from May 12 and 94 per cent of the 2,100 stores na­tion­wide had gone “live” with the sys­tem.

“All our stores will be able to ac­cept Ali­pay within the next two days. In China, this pay­ment sys­tem is a way of life for , and given the grow­ing num­ber of Chi­nese tourists here, we are hop­ing for a high up­take,” he told re­porters af­ter the launch of Ali­pay mo­bile wal­let at 7-Eleven Bukit Bin­tang, here, yes­ter­day.

The event was launched by Tan Sri Vin­cent Tan, the founder of Ber­jaya Corp, the ma­jor­ity share­holder of 7-Eleven Malaysia.

Brown said in­stalling the sys­tem did not re­quire a huge cap­i­tal out­lay as it can op­er­ate with the ex­ist­ing MOL ter­mi­nal, made pos­si­ble b y 7-Eleven’s strate­gic part­ner­ship with MOL Global Inc, a lead­ing tech­nol­ogy provider for in-store pay­ment ser­vices.

Se­nior vice-pres­i­dent of in­ter­na­tional busi­ness for Ali­pay’s par­ent com­pany, Ant Fi­nan­cial Ser­vices Group, Dou­glas Fea­gin said 2.1 mil­lion Chi­nese tourists vis­ited Malaysia last year and the num­ber is ex­pected to grow to about 3.5 mil­lion this year.

He said these tourists were al­ready fa­mil­iar with the pay­ment sys­tem’s mech­a­nism and Ali­pay al­lowed them to con­nect with re­tail­ers here with in­for­ma­tion on what was be­ing sold, pro­mo­tions and store lo­ca­tion.

“The num­ber of tourists and mer­chants will in­crease and there­fore, eco­nomic ac­tiv­ity will also im­prove,” he added.

Mean­while, Tan, also the ma­jor­ity share­holder of MOL Global, said in Thai­land, Chi­nese tourists spend up to five times more per trans­ac­tion at 7-Eleven stores via their Ali­pay mo­bile wal­lets com­pared to the aver­age trans­ac­tion in Malaysian stores.

“MOL will be an im­por­tant part­ner for Ali­pay to re­cruit mer­chants both within and out­side the Ber­jaya Group to boost the pay­ment gate­way’s ac­cep­tance, here.

“We will broaden Ali­pay’s reach into the Malaysian mar­ket by sign­ing up more mer­chants from var­i­ous in­dus­tries. Our next plan is to roll­out Ali­pay in all of the Ber­jaya Group of com­pa­nies,” he added. Ber­nama

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