Ogilvy & Mather wins CIMB contract
KUALA LUMPUR: Marketing communications company Ogilvy & Mather (O&M) has been appointed the communications agency for CIMB Bank in Malaysia, a subsidiary of the leading Asean bank, CIMB Group.
O&M was awarded the business after proposing a strategic and creative credit card campaign that went beyond tactical promotions to focus on experiences and moments that Malaysians can enjoy.
As CIMB Bank’s communications agency, O&M will work closely with the institution to promote its retail banking business in Malaysia, managing all communications efforts for the brand’s Malaysian consumer portfolio.
This includes driving the overall strategy, as well as the development of print ads, outdoor, digital, and social media for an integrated nationwide roll-out, it said in a statement.
The CIMB consumer franchise is the second largest financial services provider in Malaysia.
O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries.