The rise of beauty influencers
NYX Lip Lingerie range. The brand relies on influencers to create customer awareness. Bazan is ambassador for L’Oreal.
Lily May Mac.
The reality is that influencers have a way of connecting with consumers when traditional media or celebrities struggle to do so.
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Social media influencer marketing is reshaping the beauty landscape. Now everywhere you go, you’ll see companies working with these influencers to drive growth for their companies. I mean, if you take a look, big brands like NYX wouldn’t be where it is today if not for the help of social media influencers. You can see that same pattern here, with local cosmetic companies trying their hand at working with influencers to help boost sales and create awareness of their products.
Now can someone make me an Instagram star already?