The rise of beauty in­flu­encers

New Straits Times - - Beauty - Syahi­rah.mokhtazar@nst.com.my

NYX Lip Lin­gerie range. The brand re­lies on in­flu­encers to cre­ate cus­tomer aware­ness. Bazan is am­bas­sador for L’Oreal.

Lily May Mac.

The re­al­ity is that in­flu­encers have a way of con­nect­ing with con­sumers when tra­di­tional me­dia or celebri­ties strug­gle to do so.

re­served for beauty writ­ers and ed­i­tors.

So­cial me­dia in­flu­encer mar­ket­ing is re­shap­ing the beauty land­scape. Now ev­ery­where you go, you’ll see com­pa­nies work­ing with th­ese in­flu­encers to drive growth for their com­pa­nies. I mean, if you take a look, big brands like NYX wouldn’t be where it is today if not for the help of so­cial me­dia in­flu­encers. You can see that same pat­tern here, with lo­cal cos­metic com­pa­nies try­ing their hand at work­ing with in­flu­encers to help boost sales and cre­ate aware­ness of their prod­ucts.

Now can some­one make me an In­sta­gram star al­ready?

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