New Straits Times - - Letters -

THERE are sales pro­mot­ers who earn a big por­tion of their in­come by so­lic­it­ing strangers. While some fol­low eth­i­cal prac­tices, oth­ers are just plain rude.

I en­coun­tered a bad ex­pe­ri­ence dur­ing a visit to a shop­ping com­plex.

Stores do­ing pro­mo­tions of­ten adopt sales tech­niques that are an­noy­ing.

Some pro­mot­ers grab peo­ple’s hands to lure them to their prod­ucts or shout for peo­ple to go in their di­rec­tion.

Some even turn their at­ten­tion to­wards chil­dren, hop­ing that their par­ents would fol­low.

Isn’t this un­eth­i­cal?

I do not like to be forced to buy prod­ucts or ser­vices. Some­times, all I am in­ter­ested in is in­for­ma­tion about prod­ucts.

Ef­fec­tive sales­peo­ple should know how mar­ket­ing psy­chol­ogy works through the use of sub­tle per­sua­sion.

Mar­ket­ing psy­chol­o­gists have helped busi­nesses de­velop tech­niques

MAY 28, 2017


The growth of the mid­dle class leads to a ris­ing num­ber of ve­hi­cles.

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