ARE AN­NOY­ING

New Straits Times - - Letters -

to sell their prod­ucts with­out forc­ing cus­tomers to buy some­thing they do not want.

The pur­pose of sales pro­mot­ers is at­tract­ing cus­tomers to their prod­ucts.

Next, they should build a rap­port with them.

Some stores recog­nise the im­por­tance of train­ing their staff, where they learn how to gain cus­tomers’ trust and adopt prin­ci­ples of mar­ket­ing through com­mu­ni­ca­tion.

What makes peo­ple good sales­men is more than the way they present them­selves.

AB ADLY RABBANIE AB RAHIM,

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