New Straits Times - - Cars Bikes & Trucks -

HE e xhibits by HINO Mo­tors Sales (Malaysia) Sdn Bhd, a sub­sidiary of HINO Mo­tors Ltd Ja­pan grouped un­der Toy­ota Group of Com­pa­nies, was one of the high­lights that at­tracted par­tic­i­pants in­ter­est and at­ten­tion dur­ing the re­cently held Malaysia Com­mer­cial Ve­hi­cle Ex­hi­bi­tion (MCVE) 2017.

This is HINO’s third par­tic­i­pa­tion of the event. It was or­gan­ised by Asian Trucker Me­dia and was held at the Mines In­ter­na­tional Ex­hi­bi­tion Con­ven­tion Cen­tre in Kuala Lumpur from May 18 to 20.

This year, HINO ex­panded its event space to 324 sq m. With the larger space, †the com­pany show­cased at­trac­tions, such as the Dakar Rally truck, the Mini HINO To­tal Sup­port Cus­tomer Cen­tre and its newly-launched HINO prod­ucts.

The Dakar Rally is the world’s most dif­fi­cult en­durance off-road rac­ing chal­lenge. The ter­rain that the com­peti­tors tra­verse is tougher than the ones in a con­ven­tional rally. The ve­hi­cles used are true of­froad ve­hi­cles rather than mod­i­fied on-road ve­hi­cles. Most of the com­pet­i­tive special sec­tions are of­froad, cross­ing dunes, mud, camel grass, rock among oth­ers.

The dis­tances of each stage cov­ered vary from short dis­tances up to 800km to 900km per day. The event takes place for sev­eral days and the ve­hi­cles eas­ily run over 9,000km of dis­tance.

Held in the coun­tries like Paraguay, Bo­livia and Ar­gentina, it saw 316 ve­hi­cles took part in the chal­lenge, in­clud­ing 50 in the trucks cat­e­gory.

HINO’s team Su­gawara has marked a record in Dakar Rally 2017 by achiev­ing the stun­ning feat of com­plet­ing its 26th straight Dakar Rally since its first ap­pear­ance in 1991. The team is also the cham­pion of the Un­der 10-litres class for the eighth con­sec­u­tive time since 2010.

For the first time in Malaysia, HINO brings its Dakar Rally truck all the way from Ja­pan, as the main at­trac­tion for the expo.

It is also known as the “Lit­tle Mon­ster” of HINO.

The “Lit­tle Mon­ster” is based on the HINO500 Se­ries trucks that are known for their world-class dura­bil­ity, these mid-sized rac­ing trucks con­tinue to fight fiercely against larger mon­ster camions pow­ered by en­gines with more than twice the dis­place­ment of the 500 Se­ries en­gine.

The pub­lic had the chance to see and touch the HINO Dakar Rally Truck.

On top of that, HINO has showed the pub­lic the Mini HTSCC.

It is a gallery show­cas­ing the first in world’s HINO cus­tomer cen­tre built out­side of Ja­pan. The gallery also has the HTSCC mu­seum ex­pe­ri­ence from Sen­dayan, Ne­gri Sem­bi­lan, where the pub­lic walked through the his­tory of HINO’s op­er­a­tions in Malaysia and the older gen­er­a­tion HINO truck.

HINO has re­cently launched the RM8 mil­lion HTSCC on April 20. HTSCC is built on a 3,960 sq m of land.

Hino aims for HTSCC to reach a ca­pac­ity of 2000 train­ing an­nu­ally.

These train­ing are open for truck or heavy duty ve­hi­cle driv­ers, who will be trained with eth­i­cal driv­ing skills to re­duce the num­ber of ac­ci­dents, com­plaints and sum­monses and ul­ti­mately to save pre­cious lives and busi­ness costs.

Apart from the Dakar Rally truck and the Mini HTSCC, HINO also brought its two newly-launched prod­ucts — the HINO 300 Se­ries and HINO 500 se­ries.

It gave the pub­lic a chance to ex­pe­ri­ence the new range of HINO au­to­matic trans­mis­sion truck and its Prime Mover truck, which dis­played the HINO QDR (qual­ity, dura­bil­ity and re­li­a­bil­ity) that is in the DNA of all the HINO ve­hi­cles.

At the event, HINO also held a “Dakar & Me” selfie con­test.

Mem­bers of the pub­lic had to post a cre­ative cap­tioned selfie with the HINO Dakar truck and they stood a chance to walk away with the grand prize of a HINO Dakar minia­ture truck, as well as 10 lim­ited edi­tion HINO Dakar mer­chan­dise for the top 10 cre­ative post win­ners.

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