Tour agen­cies the best bet to de­velop Se­lan­gor district tourism

New Straits Times - - Opinion -

is right that district tourism is given more at­ten­tion by Se­lan­gor authorities.

The state, which has tourist at­trac­tions in its nine dis­tricts, has not been able to re­alise its full po­ten­tial. This is one of the rea­sons why its tourism earn­ings are far be­hind that of Me­laka and Pe­nang.

Since Se­lan­gor is a large state with cities and towns, ur­ban, sub­ur­ban and rural ar­eas, district tourism is the right ap­proach to give tourism greater fo­cus and im­por­tance.

To do this, the Se­lan­gor govern­ment and its Tourism, En­vi­ron­ment, Green Tech­nol­ogy and En­vi­ron­ment Com­mit­tee need to pick at least five travel and tour firms to pro­mote the ur­ban dis­tricts, and two to five for rural dis­tricts.

District tourism pro­mo­tion is best done by es­tab­lished tour firms as they can be re­lied on to pro­vide in­put and feed­back to boost tourism.

This will en­able the tour firms to fo­cus on their dis­tricts. It will be a win-win sit­u­a­tion for the state govern­ment and tour firms.

Many of the less-fre­quented and less-fa­mous at­trac­tions can be brought to the fore­front and gen­er­ate in­come for res­i­dents. Bill­boards, ban­ners, posters and brochures can draw at­ten­tion to district tourism.

Meet­ings and sem­i­nars can be ar­ranged by the state govern­ment to cre­ate aware­ness about district tourism.

There is a lot of tourism po­ten­tial in Se­lan­gor. Un­for­tu­nately, tourist ac­tiv­i­ties are con­fined to shop­ping and re­lated ac­tiv­i­ties.

Ev­ery district has unique at­trac­tions, and it is time tourism is made an im­por­tant com­po­nent of the state’s econ­omy.

A lot of tourist ac­tiv­i­ties and places can be pro­moted in­ten­sively.

Tourism can be a big rev­enue earner for Se­lan­gor, and district tourism can be the cat­a­lyst.

The Se­lan­gor govern­ment should re­alise the full po­ten­tial of district tourism.

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