My first Raya col­lec­tion

New Straits Times - - Flair -

RA­MADAN has ar­rived and I know someof you have 10 dif­fer­ent baju Raya in your shop­ping cart and are just wait­ing to check out (don’t lie, I do too).

I’ve been ask­ing a few re­tail­ers and de­signer friends how Raya has been go­ing so far. Some said it’s been slow while oth­ers said cus­tomers have emp­tied the shop, in­clud­ing the sam­ple rack!

Raya is ac­tu­ally the most un­pre­dictable and chaotic sea­son of all. My ex­pe­ri­ence from be­ing on the sales floor at Mimpikita a few years ago, to styling ma­jor Raya cam­paigns and also from hav­ing my own Raya col­lec­tion this year, tells me that ev­ery Raya shop­ping “episode” is dif­fer­ent.

There’s the drama when cus­tomers are not able to get a baju Raya in the same colour as their spouse (cer­tainly one of the fun­nier mo­ments) and many other in­ter­est­ing ex­pe­ri­ences.

But I have also ex­pe­ri­enced the sat­is­fac­tion of wit­ness­ing my Raya styling work on bill­boards and ban­ners and the rea­son that this Raya will be one of my most proud­est mo­ments is be­cause I fi­nally have a col­lec­tion that I can call my own and am truly in love with.

And here’s the break­down of why Khoon Hooi X Min Luna is the celebri­ties’ favourite Raya col­lec­tion this year. re­sulted in this beau­ti­ful be­spoke Eid col­lec­tion. Dur­ing my­first de­sign meet­ing with KhoonHooi,Iwasshow­inghimmy mood board of bows and metal­lic rose gold. He nod­ded with a smile and later flipped open his sketch book and filled it up with so many dif­fer­ent ways of do­ing a bow.

Our eyes met and I knew then I was col­lab­o­rat­ing with the right per­son. When you see the col­lec­tion, you will re­alise that it brings ex­cit­ing up­dates to the tra­di­tional Eid wardrobe.

There is also a fresh take on bow place­ment and some of the bows have raw trim­mings and come adorned with dia­mante en­crusted buck­les, tak­ing the tra­di­tional Raya look to a whole new glam­orous level.

One of my favourite styling tips for Eid is com­bin­ing a few dif­fer­ent brooches to el­e­vate one’s look. You can see how Khoon Hooi has ar­ranged these amaz­ingly ap­pliqued bling and­put them to­gether on some of our luxe taffeta pieces.

I wanted to cre­ate a truly in­clu­sive col­lec­tion to pay tribute to ev­ery sin­gle woman who has said “I can never carry off that look”. With this col­lec­tion, I want to say to those women that now they can. We have state­ment sleeves if you need to hide your arms, flowy tu­nics if you want to look taller, ap­pliqued bling that can be ar­ranged to make your whole look ap­pear more pro­por­tion­ate and el­e­gant waist flour­ishes to cinch your waist. I would only give oth­ers some­thing that I woul­dalso wearmy­selfandthis­lux­e­madeto-or­der col­lec­tion in­tro­duces new colours such as rasp­berry sor­bet and pis­ta­chio while also pre­sent­ing the fa­mous palette of mag­nif­i­cence iri­des­cent jewel stones.

We have flowy pant suits set in but­ter and white, chic, sim­ple two-piece en­sem­bles in emer­ald and teal and also sculp­tured pieces in pas­tel bro­cade.

Khoon Hooi’s sig­na­ture ar­ti­sanal de­tails are also ev­i­dent through­out this col­lec­tion and beau­ti­fully com­ple­ment my sense of play­ful­ness.

The full col­lec­tion fea­tur­ing 17 looks is avail­able for view­ing at the Khoon Hooi Bou­tique.

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