CREEPY DOLLS CRE­ATE BUZZ

RapidKL’s way of scar­ing com­muters into be­hav­ing gets global at­ten­tion

New Straits Times - - News - AIN MO­HAMED RADHI KUALA LUMPUR news@nst.com.my

AREPORT by the New Straits Times on rail op­er­a­tor RapidKL’s novel method of im­press­ing the im­por­tance of good train-rid­ing eti­quette upon com­muters has gained world­wide at­ten­tion since its pub­li­ca­tion on Aug 1.

RapidKL had re­sorted to de­ploy­ing Annabelle, a doll made fa­mous through ur­ban myth and Hol­ly­wood films as a “cursed, de­monic doll” to re­mind com­muters — in an un­for­get­table way — to com­port them­selves while on trains.

RapidKL’s Face­book page fea­tured eerie snap­shots of Annabelle at de­serted MRT en­trances and rid­ing empty trains by her­self with the mes­sage: “Mind your man­ners while you are on our trains or… she will haunt you FOR­EVER.”

The NST ar­ti­cle on the gim­mick has gar­nered 36,000 views as of yes­ter­day — not to men­tion the in­ter­est of the world’s ma­jor news me­dia, in­clud­ing The Mir­ror, The New York Post and Rus­sia To­day.

In its re­port, The Mir­ror said “Train op­er­a­tor baf­fles its cus­tomers by ran­domly leav­ing creepy doll on seats,” and elab- orated on how RapidKL had gone to creepy lengths to make its com­muters be­have.

In its re­port head­lined “Ghoul­ish doll de­ployed in train sta­tion to ter­rify un­ruly com­muters”, Rus­sia To­day wrote that the train com­pany was in­tim­i­dat­ing mis­be­hav­ing com­muters with a creepy doll that will “keep an eye on them”.

Rapid Rail Sdn Bhd said Annabelle had been used to re­mind com­muters to be cour­te­ous and con­sid­er­ate, af­ter the com­pany re­ceived many can­did pho­tos of com­muters mis­be­hav­ing on trains.

“We have no in­ten­tion of scar­ing the com­muters. (We) just (want) to gen­er­ate civic aware­ness among them while trav­el­ling on the LRT and the MRT, as well as when they use pub­lic fa­cil­i­ties (in the sta­tions).

On the claims of a hantu pocong or “wrapped ghost” sight­ing at the Cheras LRT sta­tion, the spokesper­son said: “On be­half of Rapid Rail, we would like to clar­ify that there is no lem­baga putih (white fig­ure) at our LRT sta­tion.

“We hope the pub­lic will not be in­flu­enced by such ru­mours.”

PIC COUR­TESY OF CHRYSEIS'S IN­STA­GRAM AC­COUNT

Deputy ex­ec­u­tive chair­man and group man­ag­ing di­rec­tor of Naza TTDI Sdn Bhd, S.M. Faliq S.M. Nasimud­din and CEO of Ber­jaya Times Square, Chryseis Tan in Morocco.

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