Boost for For­est City

New Straits Times - - News -

RIZALMAN HAMMIM JO­HOR BARU news@nst.com.my

IN an ef­fort to mar­ket and pro­mote the med­i­cal tourism in­dus­try in the coun­try, the Malaysia Health­care Travel Coun­cil (MHTC) would be sign­ing a Mem­o­ran­dum of Un­der­stand­ing (MoU) with Coun­try Gar­den Paci­ficview Sdn Bhd (CGPV), the de­vel­oper of For­est City.

Un­der the MoU, MHTC would help pro­mote For­est City, its sur­round­ing ar­eas and MHTC’s mem­ber hos­pi­tals, specif­i­cally those within Jo­hor and Melaka, to neigh­bour­ing coun­tries.

"We would also share data­base and re­sources, where pos­si­ble, that would cre­ate a win-win sit­u­a­tion for both par­ties.

“Both par­ties would also wel­come and sup­port fa­mil­iari­sa­tion vis­its by in­ter­na­tional del­e­gates to MHTC’s mem­ber hos­pi­tals and to For­est City.

“We are pleased to part­ner with CGPV in our con­tin­u­ous quest to cre­ate global aware­ness on our coun­try’s med­i­cal and travel of­fer­ings.

“Our coun­try has the right ecosys­tem and in­fra­struc­ture in place for an end-to-end health­care ser­vice de­liv­er­able," said MHTC chief ex­ec­u­tive of­fi­cer Sherene Azli.

She said Malaysia was re­cently named by the In­ter­na­tional Med­i­cal Travel Jour­nal 2017 as the Health and Med­i­cal Tourism: Des­ti­na­tion of the Year for the third year in a row, ac­cen­tu­at­ing the na­tion’s strength in the in­dus­try in­ter­na­tion­ally.

Ac­cord­ing to the coun­cil, in 2016, the med­i­cal tourism in­dus­try grew by 25 per cent, rak­ing in an es­ti­mated RM1.12 bil­lion in hos­pi­tal rev­enues.

"In 2017, the in­dus­try aims to achieve a RM1.3 bil­lion rev­enue tar­get, which could po­ten­tially con­trib­ute RM5 bil­lion to the na­tion’s GDP from other med­i­cal travel-re­lated rev­enues.

“This in­cludes den­tal, cos­metic and well­ness treat­ments as well as lo­gis­tics and hos­pi­tal­ity ser­vices.

“We are con­fi­dent that this fig­ure is achiev­able."

MHTC said Malaysia had an ad­van­tage over other coun­tries in the med­i­cal tourism in­dus­try as it had been recog­nised by In­ter­na­tional Liv­ing United States as the coun­try with the best health­care in the world.

"With that qual­ity, it gives as­sur­ance to for­eign pa­tients to come into Malaysia for treat­ment," she said.

Malaysia also gives qual­ity treat­ment at a rea­son­able cost, com­pared with neigh­bour­ing coun­tries such as Sin­ga­pore.

"The de­pre­ci­a­tion of ring­git favours health­care trav­ellers to Malaysia, as prices are lower com­pared with other com­peti­tors in the re­gion."

Other ad­van­tages that Malaysia has over other coun­tries in­clude easy ac­cess to doc­tors or spe­cial­ists, good com­mu­ni­ca­tion, cul­tural ease and Malaysia be­ing a global halal hub.

Among the treat­ments that are favoured by med­i­cal tourists in Malaysia, in­cludes gen­eral health screen­ing, or­thopaedics, car­di­ol­ogy, on­col­ogy, In-Vitro Fer­til­i­sa­tion (IVF), neu­rol­ogy and den­tal treat­ment.

RAHIM PIC BY HAIRUL ANUAR ABD

Malaysia Health­care Travel Coun­cil chief ex­ec­u­tive of­fi­cer Sherene Azli.

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