With tourism app, Terengganu can dis­pense with brochures

New Straits Times - - Letters -

I RE­FER to an Aug 1 re­port, “Tourism in­for­ma­tion cen­tres In Terengganu will be stream­lined, says MB”.

Speaking at the launch of the Tasik Kenyir duty-free zone sale in Pengkalan Gawi last week, Men­teri Be­sar Datuk Seri Ah­mad Razif Abdul Rahman said two more tourism in­for­ma­tion cen­tres would be added to cen­tres in Shah­ban­dar and Paya Ke­ladi in Kuala Terengganu and in Tasik Kenyir, Hulu Terengganu.

The lo­ca­tions are in Be­sut and Peras­ing in Ke­ma­man, the main gate­ways to Terengganu.

These cen­tres will be stream­lined and the agen­cies re­spon­si­ble for co­or­di­nat­ing the mat­ter are the Terengganu Tourism Depart­ment, Tourism Malaysia Terengganu and Tourism Pro­mo­tion Unit un­der the Cen­tral Terengganu De­vel­op­ment Au­thor­ity.

The Terengganu gov­ern­ment should be ap­plauded for al­lo­cat­ing funds to pro­mote tourism, but the money needed to run in­for­ma­tion cen­tres and print­ing brochures could be put to bet­ter use in the dig­i­tal econ­omy.

De­vel­op­ing a desti­na­tion app for Terengganu would pro­vide all the in­for­ma­tion vis­i­tors need.

Brochures are not only ex­pen­sive to print, they are also a waste of money.

It is com­mon to find them gath­er­ing dust and those picked up by tourists are dis­carded within min­utes.

On the other hand, vis­i­tors can share pic­tures or videos in the app to boast that they are in Terengganu.

A brochure can be read only by the per­son hold­ing it, whereas an app is ac­ces­si­ble 24/7 and at­tracts tourists from all over the world, al­low­ing them to make and pay for book­ings in ad­vance.

Results would be as­tound­ing if they get to use the app in their choice lan­guage.

The best method to pro­vide in­for­ma­tion on lo­ca­tion is by us­ing a quick re­sponse (QR) code, which can be picked up by smart­phones.

These QR codes can be placed at tourist in­for­ma­tion boards, sou­venir shops or restau­rants in the state.

Many ex­hi­bi­tions and trade shows in de­vel­oped coun­tries are de­void of phys­i­cal dis­plays, other than QR codes.

Ex­hibitors are present only to en­gage and build re­la­tion­ships with vis­i­tors.

Gone are the days when ex­hibitors lugged brochures to trade shows.

A QR code, pic­ture or video can be trans­mit­ted in­stantly.

It is time our tourism in­dus­try em­brac e d te chnolog y and dropped the old-school method of dis­sem­i­nat­ing in­for­ma­tion and pro­mo­tions.

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