EX­PRESS­ING HER­SELF ON CLUTCHES

New Straits Times - - Savvy - I’d say I have a broad un­der­stand­ing of IT but I would not say I’m tech-in­clined by na­ture. I’m more artis­tic.

When you run a busi­ness while main­tain­ing a full-time job, you quickly learn to fo­cus 100 per cent on com­plet­ing specific tasks and you also learn to man­age your team very ef­fi­ciently. Th­ese are skills you are forced to learn. Not much. Only fam­ily time and some ex­er­cise. I do make sure I get suf­fi­cient sleep though. I get about seven to eight hours of sleep ev­ery night.So,I can’tcom­plain. I’d like to scale it up when the time is right but to do that won’t be easy. Our prod­ucts are all hand­made so scal­ing up would def­i­nitely be a chal­lenge. To ex­pand, we’d need to have a pres­ence in mul­ti­ple coun­tries. Then of course the chal­lenges of lo­gis­tics will come into play. Not easy. We have a good mix of lo­cal and for­eign cus­tomers but it’s un­de­ni­able how im­por­tant the sup­port of the lo­cal mar­ket has been for us. shop­per ex­pe­ri­ence, which goes be­yond just shop­ping on­line. In gen­eral there’s a lot of value selling through a mar­ket­place like Lazada where there’s lot of traf­fic but it de­pends on the prod­uct you’re selling. Ours is a very niche prod­uct. I pre­fer to fo­cus on our own web­site first. A lot. I need to con­tact my team and my cus­tomers from any­where in the world and the In­ter­net fa­cil­i­tates that. What­sapp and e-mails are im­por­tant modes of com­mu­ni­ca­tion for us. In­sta­gram and Face­book have al­lowed our small busi­ness to have an on­line pres­ence and to gain an au­di­ence. Tech­nol­ogy is def­i­nitely an em­pow­er­ing tool.

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