MESERATI LEVANTE GTS: THE ITALIAN FLAIR
LEGENDARY Fiat boss Sergio Marchione died earlier this year, but plans for one of his crown jewels remain intact. Maserati is continuing to increase its margins with sports utility vehicles (SUVs) and, in the near future, with electrification.
Lately, the manufacturer’s target increasingly has been the warm, beating heart of Porsche — it wants a bigger piece of the luxury SUV pie. To help win more buyers in the segment, Maserati this year has put its powerful twin-turbo V-8 engine into two new versions of the Levante SUV it launched two years ago: the super-sport 590hp Levante Trofeo and the elegantly powerful Levante GTS, which is the one we will eyeball in this column.
Porsche set the precedent in 2002 when it introduced the Porsche Cayenne to generate enough profits to save the then-flailing company. It was the first luxury SUV produced by a heritage luxury sports car brand, and Porsche experienced great success. Last year it sold more than 13,000 of them in the United States alone. The introduction of the Cayenne also paved the way for the smaller Macan, which made its debut in 2014 and is Porsche’s best-selling vehicle.
Maserati is following the same path, introducing the two high-performance ver- sions of its Levante before unveiling a smaller SUV by 2020.
Marchionne said that, with the help of the second SUV, Maserati could generate ?1 billion (RM4.75 billion) in earnings on the annual sale of 70,000 to 80,000 vehicles worldwide. Globally last year, the brand sold just over 50,000 vehicles.
Planning and execution, however, are two different things. Maserati must get its current products right if it has any hope of a prosperous second act.
Its recent reliability track record is not strong. And as a report from Bloomberg Intelligence said, winning market share from established competitors in the US such as Audi and Porsche, would prove challenging.
Maserati’s SUVs overlap with those of a dozen other luxury brands and lack the dealership networks and longstanding fan foundation of Porsche and other rivals in the US including BMW, Mercedes-Benz, and Lexus.
I drove the Levante GTS for a week throughout the New York tristate area. With a front grille like a jacko-lantern smile, poor 15mpg (6.4 km/l), combined fuel efficiency, limited exterior colour options, and an untested long-term reliability record, the US$120,000 (RM500,592) Italian rig is not perfect. But it does come well-appointed for its price, with a wonderfully powerful and thrillingly vocal V-8 engine engi- neered and built by Ferrari and multiple (slightly) superior performance ratings to Porsche’s US$124,600 Cayenne Turbo.
If German engineering makes your eyes glaze over, the Levante GTS could be right for you.
What I liked most about it was the personality, if such a term can be applied to a midsize SUV. (The segment is rife with bland appliances on four wheels).
A massive polished metal trident centred on its nose sets the tone, followed by wide slats in the grille across its entire front and those signature “shark gill” air vents along the sides. Although the Levante GTS sits so low that it is difficult to see it tucked away on a street in a line of parked cars, optional 22-inch dark gray matte alloy wheels, LED matrix headlights, and a tiny spoiler lip above the rear window add interesting flourishes that draw the eye.
The car’s personality extends to how it drives. From a standstill, then shifting through its eight gears at highway speeds, the Levante GTS feels hungry for the road. The engine is the same 550hp twin-turbo V-8 that had been reserved for the flagship Maserati Quattroporte GTS sedan. The SUV gets to 60m/h or 97km/h kph in four seconds. Top speed is 292km/h.
The Cayenne slides through its paddle gears smoother and handles nimbler across winding terrain, and it has more torque under the lower gears, but the sharp, aggres
sive Levante GTS has nine more horsepower than the Cayenne Turbo and hits a higher top speed by 6km/h kph). (It is a hair slower to 97 kph than the 3.9-second Porsche; you may feel the difference). The Levante GTS’s intelligent all-wheeldrive system and Brembo brakes have real bite, and along with the four drive modes (the “sport” in the Levante GTS is new this fall), they are capable and programmed to enhance the connection you feel with the road, easily on par with what Audi and BMW have to offer. The Levante GTS is not better than these handling-wise, but it is not worse, either, and if you are bored with German brands it is a worthy option.
Inside, appointments include optional heated and cooled leather seats, metal sport pedals, the trendy open-pore wood trims (they look matte rather than polished), Zegna silk upholstery, and Alcantara lining throughout the cabin. Technology including 17-speaker Bowers and Wilkins premium audio, as well as traffic-sign recognition and other crash-avoidance systems works intuitively, but not intrusively. Appointments are even worth paying extra for — the upgrade-laden Levante GTS I drove still cost less than $132,000 (RM550,651.20) all in. And they serve to make the car feel more personalised — a tenet that every auto executive I have spoken to in the past decade has said is critical to the luxury buyer.
Is the Levante GTS better than the Cayenne Turbo? No, but it is not far-off, either, and it will be a rewarding vehicle if you can get over not owning a Porsche - and you are the type that cares about that kind of thing. To get in early on a distinctive, capable model line that could become great, start here.