The Last Word
In a world where American music dominates the airwaves, some tunes from smaller markets have broken through the stranglehold.
Dragostea Din Tei
Possibly the world’s most exasperating earworm with no ostensibly coherent lyrics, this is Moldova’s most famous export yet (allegedly), sung in Romanian by O-zone. It sparked more than 25 covers all over the Americas, Asia and even Africa.
Psy’s K-pop s upernova t opped music charts a cross more than 30 c ountries. T he quirky d ance moves have inspired attempts by political leaders like David Cameron, Barack Obama and even Ban Ki Moon.
Monopolising global airwaves throughout the mid1990s, Macarena is arguably the first pop song to have become viral. The catchy Latin beats and accompanying dance moves by Spain’s Los Del Rio stayed in the Hot 100 chart for 60 weeks.
If you thought the song would be a great lesson for kids about onomatopoeia, Simon & Schuster published a children’s illustrated book based on this Ylvis hit – which sold out in just one day on Amazon.