The Last Word

In a world where Amer­i­can mu­sic dom­i­nates the air­waves, some tunes from smaller mar­kets have bro­ken through the stran­gle­hold.

Robb Report (Malaysia) - - Contents - By MAR­CUS YEW Ylvis photo CINDY ORD/GETTY IMAGES

Dragostea Din Tei

Pos­si­bly the world’s most ex­as­per­at­ing ear­worm with no os­ten­si­bly co­her­ent lyrics, this is Moldova’s most fa­mous ex­port yet (al­legedly), sung in Ro­ma­nian by O-zone. It sparked more than 25 cov­ers all over the Amer­i­cas, Asia and even Africa.

Gang­nam Style

Psy’s K-pop s uper­nova t opped mu­sic charts a cross more than 30 c oun­tries. T he quirky d ance moves have in­spired at­tempts by po­lit­i­cal lead­ers like David Cameron, Barack Obama and even Ban Ki Moon.


Mo­nop­o­lis­ing global air­waves through­out the mid1990s, Macarena is ar­guably the first pop song to have be­come vi­ral. The catchy Latin beats and ac­com­pa­ny­ing dance moves by Spain’s Los Del Rio stayed in the Hot 100 chart for 60 weeks.

The Fox

If you thought the song would be a great les­son for kids about ono­matopoeia, Si­mon & Schus­ter pub­lished a chil­dren’s il­lus­trated book based on this Ylvis hit – which sold out in just one day on Ama­zon.

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