Suit­ably mea­sured

Hugo Boss in­tro­duces its made-to-mea­sure pro­gramme at Pav­il­ion Kuala Lumpur.

Robb Report (Malaysia) - - Style - By Ja­son Lim

In a game of word as­so­ci­a­tion, one would be hard pressed to dis­as­so­ci­ate “Ger­man” from “en­gi­neer­ing”. Fine men’s tai­lor­ing has long been re­garded as the do­main of the English and the Ital­ians.

Since 1924, Ger­man fash­ion house Hugo Boss has been in the busi­ness of ready­made suits which grad­u­ally ex­panded into ca­su­al­wear, shoes, fra­grances and wom­enswear. But af­ter close to a cen­tury of per­fect­ing its craft, the Ger­man firm has taken its ser­vice up a notch by in­tro­duc­ing its made-to-mea­sure pro­gramme.

Com­bin­ing ul­tra­mod­ern tai­lor­ing meth­ods with years of knowl­edge and ex­per­tise, Hugo Boss’s ma de - t o - me as u r e pro­gramme not only en­sures a per­fect fit, but from an ex­ten­sive li­brary of fab­rics, lining and suit but­tons, ev­ery cus­tomer is given the op­por­tu­nity to cre­ate some­thing wholly unique and suited to their own per­sonal tastes. The ser­vice runs the gamut from busi­ness to black tie, and beyond suits, also of­fers cus­tomers the op­tion to have their shirts, ties and pocket squares made just for them, en­sur­ing that ev­ery de­tail is per­fectly con­sid­ered. Highly trained staff are on hand to ad­vise cus­tomers on colour, tex­ture and pro­por­tion that best com­ple­ment their build and colour.

All suits are made at Hugo Boss’s head­quar­ters in Met­zin­gen, Ger­many, while the pocket squares and five-fold ties are hand­made in Italy.

Ev­ery suit is con­structed from 180 pieces and is fully can­vassed, en­sur­ing sup­ple­ness and ease of move­ment for its wearer. Tak­ing the per­sonal touch one step fur­ther, a sig­na­ture can be stitched into the in­te­rior of the jacket and the in­ner waist­band us­ing laser tech­nol­ogy – you could even have your spouse’s sig­na­ture stitched into your wed­ding suit. www. hugo­b­ Δ

The Ger­man firm has taken its ser­vice up a notch by in­tro­duc­ing its made- tomea­sure pro­gramme.

Suit but­tons are avail­able in a plethora of colours and there’s a li­brary of 250 fabric op­tions to choose from.

To heighten the unique­ness of this ser­vice and per­son­al­i­sa­tion, each suit is per­fected with the wearer’s sig­na­ture.

All suits are en­gi­neered with pas­sion and pre­ci­sion at the Hugo Boss head­quar­ters in Met­zin­gen.

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