Hugo Boss introduces its made-to-measure programme at Pavilion Kuala Lumpur.
In a game of word association, one would be hard pressed to disassociate “German” from “engineering”. Fine men’s tailoring has long been regarded as the domain of the English and the Italians.
Since 1924, German fashion house Hugo Boss has been in the business of readymade suits which gradually expanded into casualwear, shoes, fragrances and womenswear. But after close to a century of perfecting its craft, the German firm has taken its service up a notch by introducing its made-to-measure programme.
Combining ultramodern tailoring methods with years of knowledge and expertise, Hugo Boss’s ma de - t o - me as u r e programme not only ensures a perfect fit, but from an extensive library of fabrics, lining and suit buttons, every customer is given the opportunity to create something wholly unique and suited to their own personal tastes. The service runs the gamut from business to black tie, and beyond suits, also offers customers the option to have their shirts, ties and pocket squares made just for them, ensuring that every detail is perfectly considered. Highly trained staff are on hand to advise customers on colour, texture and proportion that best complement their build and colour.
All suits are made at Hugo Boss’s headquarters in Metzingen, Germany, while the pocket squares and five-fold ties are handmade in Italy.
Every suit is constructed from 180 pieces and is fully canvassed, ensuring suppleness and ease of movement for its wearer. Taking the personal touch one step further, a signature can be stitched into the interior of the jacket and the inner waistband using laser technology – you could even have your spouse’s signature stitched into your wedding suit. www. hugoboss.com Δ
The German firm has taken its service up a notch by introducing its made- tomeasure programme.
Suit buttons are available in a plethora of colours and there’s a library of 250 fabric options to choose from.
To heighten the uniqueness of this service and personalisation, each suit is perfected with the wearer’s signature.