PORTFOLIO Dior Homme is taking its high fashion brand to unconventional heights.
First teased in an Instagram post by artistic director Kris Van Assche, the Dior Homme BMX bike takes the high fashion brand down to the rugged urban streets. A collaboration with Paris-based BMW manufacturer Bogarde Bikes, the couture bike is sleek, slim and elegant – the same silhouette that characterises Dior Homme on the runway.
The Dior Homme BMX bicycle debuts this month in Dubai, with a global launch in key boutiques rolling out across the world on 20 December. This move to embrace adrenaline, even in a chic form, might be surprising, but this new direction by Van Assche was not unheralded; Dior Homme launched the knitted B21 sneaker in October and, reaching further out to the streets, plans to unveil branded skateboards next year. dior.com ≠