GRAND OPEN­INGS Puifor­cat’s new Paris sa­lon gets the de­signer treat­ment.

Robb Report (Malaysia) - - Grand Open­ings -

The French don’t go shop­ping; they go for un­planned walks and nat­u­rally find some­thing ex­tra­or­di­nary. That el­e­gant sense of dis­cov­ery per­me­ates the new Puifor­cat sa­lon in Paris. The an­tithe­sis of a typ­i­cal show­room, the new quar­ters for the iconic French sil­ver­smith are the work of the cel­e­brated de­signer Tris­tan Auer, whose chic-with- sub­stance bona fides range from the mem­o­rable in­te­ri­ors at the re­cently ren­o­vated Ho­tel de Cril­lon to cre­ations for Cartier, Chanel and Nina Ricci. Auer de­signed the space to un­fold like an apart­ment, with pas­sage into dif­fer­ent realms of the Puifor­cat story. “I love to get caught up in ad­ven­tures,” he says. “The best is to man­age de­sign and dec­o­ra­tion to make life softer.”

The vestibule, with its Auer re­pro­duc­tion of a 1920s Jean Puifor­cat rug, de­tails the his­tory and her­itage of the French house, which dates back al­most 200 years. The dark-walled tai­lored lounge and liv­ing room were cre­ated as in­ti­mate places to be­come im­mersed in the col­lec­tions — a mix of table­top, serv­ing pieces, ob­jects, dec­o­ra­tion, and spe­cial edi­tions — while the work­shop room is a crisp white ode to the com­pany’s ar­ti­san essence, dis­play­ing raw tools (used in the sil­ver-mak­ing process for cen­turies) along­side fin­ished Puifor­cat works.

For col­lec­tors and new ini­ti­ates to the brand, the sa­lon might be the per­fect place for wan­der­ing and get­ting lost the French way. Puifor­cat 48 Av­enue Gabriel 75008 Paris Tel: +33 01 4563 1010 www.puifor­ ≠

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