A case for care

Shape (Malaysia) - - Look Great -

Most of the new prod­ucts for the vagi­nal area are geared to­ward keep­ing the skin smooth and healthy over­all. There’s New York-based Fur (a chic in­ti­mate care line that is beloved by Emma Wat­son), Lady Suite (which pro­duces the cult favourite Lady Busi­ness oil) and The Per­fect V, to name a few. This last one, a luxe paraben-, sul­fate-, and fra­grance-free skin-care line, was cre­ated by for­mer L’Oréal Paris mar­ket­ing ex­ec­u­tive Avonda Ur­ben, who was in­spired by the de­sire to el­e­vate pam­per­ing of this del­i­cate, de­serv­ing area. “Fem­i­nine care has been stuck in the 1950s, and it’s all neg­a­tive,” she says. “You’re bleed­ing, you’re itch­ing, you smell. It’s all grouped in the back of the store, as if it’s shame­ful. I didn’t un­der­stand why we couldn’t have a mod­ern way to take care of our­selves.”

All the bikini-spe­cific brands pop­ping up are der­ma­tol­o­gist and gy­ne­col­o­gist tested to en­sure ef­fi­cacy and safety. This is the best ar­gu­ment for bikini-zone beau­ti­fiers, ac­cord­ing to der­ma­tol­o­gist Dr. Doris Day. “For those with sen­si­tive skin in this area, it is help­ful to know that the prod­ucts have been tested,” she says. “They’re much less likely to cause a prob­lem.” Put sim­ply, “Skin is skin. You re­ally shouldn’t ne­glect any of it,” says der­ma­tol­o­gist and Shape Brain Trust mem­ber Dr. Mona Go­hara.

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