Rain­bow colours and nat­u­ral themes shine in Swarovski sum­mer jew­ellery col­lec­tion

The Borneo Post - Nature and health - - Style & Gr -

SWAROVSKI is cel­e­brat­ing sum­mer, colour, fem­i­nin­ity and au­dac­ity with a jew­ellery col­lec­tion where flam­boy­ant hues and bril­liant shine take cen­tre stage. The col­lec­tion en­cour­ages women to ex­press their per­son­al­ity with this high-im­pact yet easy-to-wear jew­ellery.

At a time when the most pres­ti­gious brands are un­veil­ing high jew­ellery col­lec­tions, Swarovski is reach­ing out to women look­ing for au­dac­ity and op­ti­mism with its new jew­ellery col­lec­tion. Land­ing in sev­eral dis­tinct lines, this sum­mer col­lec­tion is rich in colour and is in­spired by na­ture, giv­ing rise to var­i­ous mo­tifs.

Swarovski’s Cre­ative Di­rec­tor, Nathalie Colin, said in a state­ment: “Sum­mer­time for me means sun, va­ca­tion, travel and be­ing able to wear more colour! I have al­ways em­braced colour, and it’s a sig­nif­i­cant part of the Swarovski DNA. To add to a much-needed op­ti­mistic mind­set, I wanted to go bright and bold to ex­press joy, fun, love, and hap­pi­ness with a bril­liant rain­bow-in­spired col­lec­tion!”

The rain­bow is a key in­spi­ra­tion in the “Ginger” line, which pops with vivid colours in bril­liant pavé crys­tal, fea­tur­ing cir­cu­lar shapes cre­at­ing graphic ef­fects. The more un­der­stated “Lis­abel” line is rich in gold shades and bee and hon­ey­comb mo­tifs, while the “Swarovski Remix Col­lec­tion” of­fers mul­ti­ple pos­si­bil­i­ties with cus­tomis­able bracelets to layer or wear alone.

This Swarovski sum­mer 2018 col­lec­tion is ac­com­pa­nied by an ad­ver­tis­ing cam­paign star­ring the brand’s global am­bas­sador, Kar­lie Kloss, who is joined by renowned mod­els Fei Fei Sun and Jour­dan Dunn. Mean­while, The win­ners of this year’s Swarovski De­sign­ers of the Fu­ture com­pe­ti­tion re­cently un­veiled what they’ve been up to at De­sign Mi­ami/Basel.

On dis­play as a com­plete ex­hi­bi­tion, the com­mis­sioned projects each used Swarovski crys­tal in­no­va­tions to ex­plore the theme ‘Smart Liv­ing’. Crys­tal def­i­nitely isn’t the first ma­te­rial that comes to mind when you think of smart tech solutions for the home, so we were fas­ci­nated to see the re­sults and learn more about each de­sign­ers’ thought process.

The three win­ners came up with di­verse solutions, each fo­cused on a dif­fer­ent area within the broad smart liv­ing space. ‘Dream Ma­chine’ by Dutch de­signer Frank Kolk­man is an ethe­real de­vice that ex­plores us­ing neu­ro­science and crys­tal tech­nol­ogy to help us cope with the cog­ni­tive de­mands of our mod­ern lives. The de­vice gen­er­ates light and sound pat­terns that synch with the user’s brain­waves to bring them into a state of ar­ti­fi­cial dream­ing. – Re­laxnews

Fei Fei Sun, Kar­lie Kloss and Jour­dan Dunn model the colour­ful new Swarovski jew­ellery col­lec­tion. The new col­lec­tion has a rain­bow theme.

The col­lec­tion also draws in­spi­ra­tion from Na­ture.– Photos cour­tesy of Swarovski

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