Nike unveils FW18 NikeCourt collection
NIKE has revealed its latest NikeCourt collection, celebrating the 50th anniversary of the US Open. Nike has taken inspiration from the long-standing event for its FW18 collection, looking back into tennis archives to create a contemporary collection with a retro edge.
“When tennis began, people wore long-pleated skirts and sweaters, and sweater-knit polos,” says Abby Swancutt, Apparel Design Director for NikeCourt. “For the collection, we took this classic nod, but we gave it a retro feel, all while using some of our most innovative materials.”
The collection includes small design details which nod to the past, such as the pleated skirt on the NikeCourt Zonal Cooling Slam Dress, which is combined with a more modern, sporty racerback top for extra freedom of movement.
Other performance-led features for the modern player include ventilation areas to keep players cool in the New York heat, strategically-placed side slits for a dynamic range of motion on the court, Dri-FIT fabrics, and the inclusion of a full-length, curved Zoom Air bag in the NikeCourt Air Zoom Zero tennis shoe.
The throwback colour scheme is based on classic navy and bold orange, with accents of soft peach and classic white for a unique and expressive look that will stand out on the tournament’s blue courts.
“We look at New York City as a stage,” says Swancutt. “It’s not like other tournaments, where you sit there and you’re silent. At Flushing Meadows, it’s loud, it’s fun, and there’s a lot of energy. Day or night, the players want to put on a show.” The NikeCourt fall 2018 collection has just debuted. – Relaxnews
Denis Shapovalov wears the NikeCourt Dri-FIT Advantage Polo.
Sloane Stephens wears the NikeCourt Zonal Cooling Slam Dress. – Nike photos