FaceTory launches its own K-beau­tyin­spired face mask range

The Borneo Post - Nature and health - - Style & Grooming -

BEAUTY sub­scrip­tion ser­vice FaceTory has be­come the lat­est brand to jump on the sheet mask band­wagon.

Af­ter two years of de­liv­er­ing cu­rated boxes of Korean sheet masks to US beauty fans, the com­pany has de­cided to put all that ex­pe­ri­ence to good use by de­vel­op­ing its own skin­care prod­uct.

The re­sult is ‘Sun Bae’, a sooth­ing aloe mask that prom­ises to cool the com­plex­ion af­ter a day at the beach. Thanks to an in­gre­di­ents list that in­cludes aloe bar­baden­sis leaf ex­tract and jo­joba seed oil, the mask aims to soothe and hy­drate the skin, as well as un­clog­ging hair fol­li­cles. The ad­di­tion of be­taine, a humec­tant, helps the skin re­tain mois­ture, giv­ing a smooth, ra­di­ant glow.

The brand plans to re­lease fur­ther sheet masks in the fu­ture, but for now, ‘Sun Bae’ will be avail­able as part of its Theme Box sub­scrip­tion plans.

FaceTory, which launched in 2016 as the K-beauty trend ex­ploded in the US, is not the only brand to launch its own Korean-in­spired beauty line of late.

Last month saw the beauty re­tailer Peach & Lily, a go-to des­ti­na­tion for US-based fans of Korean beauty prod­ucts, un­veil its own beauty line, fol­low­ing months of teas­ing. The five-piece col­lec­tion in­cludes an ‘Orig­i­nal Glow Sheet Mask,’ as well as a ‘Su­per Re­boot Resur­fac­ing Mask’, a ‘Glass Skin Re­fin­ing Serum,’ a ‘Pure Beam Luxe Oil,’ and a ‘Matcha Pud­ding An­tiox­i­dant Cream’.

Mean­while, phar­macy gi­ant CVS re­cently launched JOAH, a K-beauty-in­spired cosmetics line cre­ated by KISS Prod­ucts, Inc. – Re­laxnews

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