Mulu Na­tional Park gains more at­ten­tion

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KUCH­ING: Unesco World Her­itage site Mulu Na­tional Park is get­ting a lot of at­ten­tion via tourism cam­paigns and doc­u­men­taries aired in China and other coun­tries.

As­sis­tant Min­is­ter of Tourism, Arts and Cul­ture Datuk Lee Kim Shin said the strate­gies in­cluded a tac­ti­cal cam­paign to put Miri as a pre­ferred des­ti­na­tion to visit, po­si­tion­ing Miri and Mulu as a twin des­ti­na­tion.

“This on­go­ing cam­paign was launched in June last year to­gether with MASwings and Trop­i­cal Ad­ven­ture Tours Sdn Bhd in Miri,” he said in re­ply to a ques­tion from Datuk Se­bas­tian Ting (BN-Pi­asau). Film and movie pro­mo­tions such as the Chi­nese movie ‘ Blue Tears’ high­light­ing at­trac­tions around Miri and Mulu would be seen by mil­lions in China and other parts of the world.

Mean­while, Food Trail of Miri was also shown in lo­cal tele­vi­sion chan­nel tar­get­ing do­mes­tic and Brunei mar­kets.

“China Cen­tral Tele­vi­sion 4 (CCTV4) made a doc­u­men­tary on Mulu in July 2016 and was shown in Novem­ber and De­cem­ber the same year, giv­ing Mulu wide pub­lic­ity in China,” said Lee, adding that the min­istry also pro­moted Mulu at the Brunei Travel Fair in Septem­ber this year, the Malaysian As­so­ci­a­tion of Tour and Travel Agents (Matta) Kuala Lumpur and Kuch­ing.

There were also fa­mil­iari­sa­tion trips to Miri and Mulu with agents from Kuala Lumpur, Hong Kong, Shen­zhen and Aus­tralia, as well as a visit from the United Na­tions World Tourism Or­gan­i­sa­tion ( UNWTO) hon­orary sec­re­tarygen­eral last year. Mulu Na­tional Park was also pre­sented as a pa­per at the He­bei In­ter­na­tional Tourism Con­fer­ence in Baod­ing, He­bei Province, China last year.

Cur­rently, Mulu is ac­ces­si­ble by air via MASwings twice daily from Miri, four times weekly from Kuch­ing and four times weekly from Kota Kinabalu. Lee added the more ad­ven­tur­ous ones could take four-wheel drive jour­ney from Miri through Long Be­dian to Long Ter­awan, fol­lowed by a two-hour long­boat ride to Mulu.

“The min­istry is look­ing into the fea­si­bil­ity of im­prov­ing ac­ces­si­bil­ity to Mulu us­ing the ex­ist­ing log­ging road from Long Be­dian-Long Ter­awan-Long Iman and two-hour boat ride to Mulu Na­tional Park head­quar­ters.”

This route runs through ex­ist­ing log­ging roads. To up­grade the roads to R3 stan­dard, Public Works Depart­ment (JKR) has es­ti­mated that it would cost RM1.5 bil­lion.

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