The Peak (Malaysia) - - Executive Portfolio - CEO of Kitch (M) Sdn Bhd


KITCH (M) SDN BHD IS READY TO STRENGTHEN ITS PO­SI­TION AS ONE OF THE LEAD­ING SUP­PLI­ERS OF KITCHEN­WARE IN MALAYSIA. ITS CEO, AN­DREW SHU, TALKS ABOUT CHANG­ING TRENDS, THE IN­CREAS­ING IM­POR­TANCE OF KITCHENS IN THE CON­TEM­PO­RARY FAM­ILY AND HOW KITCH’S LAT­EST SHOW­ROOM IN PE­TAL­ING JAYA, SE­LAN­GOR, COULD BE A GAME-CHANGER. Hav­ing been in the busi­ness of sup­ply­ing kitchen­ware for 15 years, I can def­i­nitely say that the pro­file of our clients has changed over time. For one, pa­trons to­day are savvier about the kind of prod­ucts that are avail­able and how they could fit into their lives. The In­ter­net has def­i­nitely played a role in this, ed­u­cat­ing the pub­lic on what’s avail­able out there. There are also clients who have used our prod­ucts when they were liv­ing over­seas; it’s quite nat­u­ral for them to try and repli­cate that when they come home. An­other thing that has evolved is that our cus­tomers are get­ting younger. Nowa­days, there seems to be a greater will­ing­ness among younger peo­ple to spend on high-end qual­ity prod­ucts. Un­like, for ex­am­ple, their par­ents, many of them feel it is worth­while to in­vest in some­thing that has greater last­ing value. It makes bet­ter sense for them in the long run. One trend that has def­i­nitely taken hold is the grow­ing im­por­tance of the kitchen. Per­haps it is due to their own ex­pe­ri­ences or the in­flu­ence of food shows on tele­vi­sion, house own­ers are pay­ing greater at­ten­tion to their kitchens. It might be be­cause they hap­pen to love cook­ing, or they feel that the kitchen is the true heart of a home. Or maybe they just want a kitchen that is sim­ply beau­ti­ful. We have had clients who sup­ply us the di­men­sions of their empty kitchens and leave it to us to fill the space up! When we first started, we were one of the very few com­pa­nies to of­fer pre­mium brands like Smeg, Blum, Suspa and Vin­tec. We con­sciously set out to be dif­fer­ent and con­cen­trated on a niche mar­ket. We be­lieved that

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