THE NEXT MILE­STONE

The Peak (Malaysia) - - The Brief -

Hublot’s art of the store.

Hublot makes an­other mark on Kuala Lumpur’s thriv­ing horo­log­i­cal scene as it opened its sec­ond lo­cal bou­tique re­cently at Suria KLCC. In­spired by the idea of min­i­mal­ism, the store is based on a cre­ation of at­trac­tive space that is both evoca­tive and wel­com­ing, with the use of sim­ple, el­e­gant and so­phis­ti­cated ma­te­ri­als. As clients ven­ture inside, they will be greeted by a spe­cial an­i­mated show­case that pro­vides a unique in­ter­ac­tive ex­pe­ri­ence of the lat­est Hublot time­pieces. This first-ofits-kind fea­ture is in line with the Art of Fu­sion con­cept em­bed­ded in the Swiss lux­ury watch­maker’s DNA. The store also show­cases sub­tle in­ter­play of ma­te­ri­als and de­signs, which pro­vides a lux­u­ri­ous and el­e­gant feel to the bou­tique. This is done by in­ter­twin­ing pan­els in shades of grey and black, sep­a­rat­ing sec­tions of the bou­tique and giv­ing it a lift in terms of style.

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