BEDAZZLED

The Peak (Malaysia) - - Executive Portfolio -

FOUNDED IN 1924, LUX­URY JEW­ELLER AND WATCH­MAKER DAMI­ANI IS RENOWNED FOR ITS EXQUISITE DE­SIGNS AND SU­PERLA­TIVE JEWELS AND TIME­PIECES. THEPEAK SPEAKS TO GIOR­GIO GRASSI DAMI­ANI, THE BRAND’S VICE PRES­I­DENT, TO FIND OUT WHAT SETS THE BRAND APART. I’ve al­ways been in­volved in the fam­ily busi­ness, so it was nat­u­ral for me to join Dami­ani af­ter I com­pleted my stud­ies. Be­ing sur­rounded by di­a­monds and rare gem­stones while grow­ing up, I never re­ally thought of choos­ing a dif­fer­ent ca­reer path, as I’ve al­ways been pas­sion­ate about fine jew­ellery. As the third gen­er­a­tion of the Dami­ani fam­ily, the busi­ness is now han­dled by my brother Guido, who’s the Pres­i­dent, while my sis­ter Sil­via and I are Vice Pres­i­dents. I mainly take care of the com­pany’s prod­uct de­vel­op­ment and com­mer­cial re­la­tions. This means that I en­sure that the raw ma­te­ri­als we use are of top qual­ity and the de­signs match Dami­ani’s style. Since we skew to­wards con­tem­po­rary, in­no­va­tive yet time­less, it’s para­mount we make sure the cre­ative as­pect of the col­lec­tions is well taken care of. I’ve been part of this com­pany for the last 20 years, and I’m ex­tremely happy and proud to be able to main­tain the legacy that was first es­tab­lished by my fa­ther and grand­fa­ther. We are a jew­ellery man­u­fac­turer and that, I would say, is our great­est strength. My grand­fa­ther was a crafts­man who con­structed nov­elty jew­ellery for no­ble fam­i­lies

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