Eber­hard Hag­mann, the cre­ative Head of De­sign at Buben & Zör­weg, tells ThePeak how the Ger­man lux­ury brand con­tin­ues to think out­side the box.

The Peak (Malaysia) - - Contents - TEXT MAYA MICHAEL IM­AGES BUBEN & ZÖR­WEG

Eber­hard Hag­mann, the cre­ative Head of De­sign at Buben & Zor­weg, tells ThePeak how the Ger­man lux­ury brand con­tin­ues to think out­side the box.

How did you get your start at Buben & Zör­weg? Back in 2003, I was work­ing for the lux­ury brand Fabergé and was re­spon­si­ble for de­vel­op­ing an ex­clu­sive line of watches. At the time, Buben & Zör­weg had sup­plied the pack­ag­ing for its line of jew­ellery and watches. That was when I met with one of the com­pany’s founders, Chris­tian Zör­weg, and he asked me to de­velop a range of ta­ble-top watch winders that are still part of the Buben & Zör­weg prod­uct range to­day. As our part­ner­ship in­ten­si­fied, I de­cided to sign on as the com­pany’s Head of De­sign. What is it that you en­joy most about work­ing at Buben & Zör­weg? The most in­cred­i­ble part of my job is when all the ideas that we have im­ple­mented into a par­tic­u­lar prod­uct work ex­actly as it is sup­posed to – such as when the doors of the case open au­to­mat­i­cally or when the con­tents within the main body rise up to greet the de­lighted on­looker. I would de­scribe it as be­ing sim­i­lar to putting on a grand per­for­mance. And once the on­looker de­cides al­most im­me­di­ately that they want the prod­uct that you have de­signed, it cre­ates this tremen­dous feel­ing of sat­is­fac­tion that you’ve done a good job – which in turn mo­ti­vates you to want to do even bet­ter dur­ing the next big project. What were the chal­lenges that you faced dur­ing your ca­reer at Buben & Zör­weg and how did you over­come them? At Buben & Zör­weg, the chal­lenge has al­ways been to present a func­tional prod­uct as a lux­ury prod­uct. We achieved this by cre­at­ing multi-func­tional ob­jets du temps (ob­jects of time) made of high-grade ma­te­ri­als paired with elab­o­rately pro­duced fin­ish­ings in glass, metal and leather. Our prod­uct range in­clude hu­mi­dors, bars, safes and sound sys­tems – and all of these ob­jects are de­signed to present an electro­mechan­i­cal ex­pe­ri­ence by us­ing ki­netic move­ments cou­pled with sound and light ef­fects, with the sole pur­pose be­ing to present a lux­ury watch col­lec­tion the way it de­serves to be pre­sented. Tell us about your cre­ative process and where you nor­mally seek your in­spi­ra­tions. One’s cre­ative process is usu­ally in­spired by what one sees, hears, feels, tastes and smells. At Buben & Zör­weg, what we want is to arouse emo­tions through our ob­jects of time. We do this by vi­su­al­is­ing a prod­uct that leaves noth­ing to be de­sired while of­fer­ing a sym­phony to the senses. We also get our in­spi­ra­tions from other av­enues such as lux­ury ve­hi­cles, sci­ence fic­tion or even in­cred­i­ble films such as James Bond. While film pro­duc­ers do avail them­selves to these un­usual ideas, it is usu­ally just for cre­at­ing a spec­ta­cle on film. But at Buben & Zör­weg, we can take these ideas and de­velop them into ac­tual func­tional prod­ucts. What was the most in­ter­est­ing re­quest that you have ever re­ceived from a cus­tomer? It would have to be de­sign­ing an en­tire room for hous­ing 1,000 lux­ury time­pieces. You re­cently won the Wbiao De­sign Art Life­time Achieve­ment Award. How did it feel to re­ceive such a pres­ti­gious award? It gives me a sense of joy and sat­is­fac­tion in know­ing that my de­vel­op­ments and prod­ucts are recog­nised not just in the watch in­dus­try but also around the world. Do you have any ad­vice for col­lec­tors in­ter­ested in own­ing a Buben & Zör­weg cre­ation? I would rec­om­mend that they choose an ob­ject of time that not only ful­fils many func­tions but also serves as a work of art. A good ex­am­ple of this is the Buben & Zör­weg Grande In­fin­ity that fea­tures a safe cer­ti­fied by the in­ter­na­tion­ally ac­knowl­edged Ger­man test in­sti­tu­tion VDS (which in Ger­man stands for ‘Trust Through Se­cu­rity’) and also comes com­plete with our spe­cially de­vel­oped pen­du­lum clock, the Al­pha 01 Pen­du­lum World Time.

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