Founded in 1976 by Michael Cromer, MCM or ‘Modern Creation Munich’ was born during an era of rebellion and creativity influenced by a generation of high profile artists, musicians, jetsetters, tastemakers, entrepreneurs and other creative visionaries. During the noughties, the brand was mired in financial problems as counterfeits began to flood the black market. It was in 2005 when South Korean fashion giant Sungjoo Corp decided to acquire the business and transform it into the global fashion brand coveted for its luxurious leather goods. To date, MCM has approximately 365 stores located across 35 countries, including cosmopolitan cities like Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo. The luxury label is also sold at prestigious retailers located in key markets across the US, the UK, France, Germany, UAE, Italy and Russia.