Famous for its exquisite men’s suits and 1881 perfume, the origins of this Italian fashion label can be traced to 1881 when the three Cerruti brothers decided to establish a spinning and weaving factory in the quaint town of Biella, Italy. During the 1950s, Nino Cerruti, who was the grandson of one of the founders, inherited the family business following his father’s untimely death. Blessed with a keen sense of style and entrepreneurship, Nino decided to branch out to the world of haute couture by establishing the Cerruti fashion house in 1967. Today, the world renowned Italian maison boasts an impressive range of products that include luxury readyto-wear, jeans, sportswear, leather goods, fragrances, accessories and even watches. In 2010, Cerruti was acquired by Chinese clothing retailer Trinity for an astounding EUR53 million. Based in Hong Kong, the menswear subsidiary of the Hong Kong giant Li & Fung is one of the largest menswear retail networks in Greater China and also manages Kent & Curwen, Gieves & Hawkes and D’URBAN.