CERRUTI

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Fa­mous for its ex­quis­ite men’s suits and 1881 per­fume, the ori­gins of this Ital­ian fash­ion la­bel can be traced to 1881 when the three Cerruti brothers de­cided to es­tab­lish a spin­ning and weav­ing fac­tory in the quaint town of Biella, Italy. Dur­ing the 1950s, Nino Cerruti, who was the grand­son of one of the founders, in­her­ited the fam­ily busi­ness fol­low­ing his fa­ther’s un­timely death. Blessed with a keen sense of style and en­trepreneur­ship, Nino de­cided to branch out to the world of haute cou­ture by es­tab­lish­ing the Cerruti fash­ion house in 1967. To­day, the world renowned Ital­ian mai­son boasts an im­pres­sive range of prod­ucts that in­clude lux­ury readyto-wear, jeans, sports­wear, leather goods, fra­grances, ac­ces­sories and even watches. In 2010, Cerruti was ac­quired by Chi­nese cloth­ing re­tailer Trin­ity for an as­tound­ing EUR53 mil­lion. Based in Hong Kong, the menswear sub­sidiary of the Hong Kong gi­ant Li & Fung is one of the largest menswear re­tail net­works in Greater China and also man­ages Kent & Cur­wen, Gieves & Hawkes and D’UR­BAN.

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