Renowned for its utilitarian designs meant to withstand the most extreme of weather conditions, this 166-year-old British heritage brand has since evolved into a badge of individuality that is worn by trendsetters from all corners of the globe. The history of Aquascutum dates back to 1851, when tailor John Emary decided to open a menswear shop in Regent Street before creating a method of producing a water-repellent textile. During the Crimean and Second World Wars, British army officers would don the label’s raincoats on the battle grounds. In 2012, Aquascutum was acquired by Hong Kong-based YGM Trading for GBP15 million. In March this year, YGM announced that it had sold Aquascutum for GBP95 million to Jining Ruyi Investment, a holding company owned by Shandong Ruyi Technology Group.