DeGem makes a gift of giving.
Back in July 2017, Lazare Kaplan partnered DeGem to launch its annual Wing of Hope campaign, a worldwide initiative by Lazare Kaplan International to reinforce the social care, responsibility and create awareness for the less fortunate from all around the world. This year, Lazare Kaplan and DeGem collaborated with Hospis Malaysia to raise awareness on palliative care in the country. The charity campaign saw DeGem donating MYR50 to Hospis Malaysia for every MYR5,000 purchase of Lazare Diamonds in its boutiques nationwide throughout August and September 2017.
They say doing good is a rewarding experience and it is, indeed, true for those who supported this initiative through the Wing of Hope contest organised by DeGem. Customers who purchased a minimum of MYR5,000 worth of Lazare Diamonds stood a chance to win the ethereal limited edition Wing of Hope diamond pendant sponsored by Lazare Kaplan. Three dainty feathers in 18K white gold – each set with a brilliant Lazare diamond – float around each other to form a delicate piece that can be worn as a brooch as well.