EM­BRAC­ING CHANGE

The Peak (Malaysia) - - Pursuits • Profile -

From lo­cal phar­macy to lead­ing global beauty brand, Shi­seido is cer­tainly heads and shoul­ders above the rest when it comes to set­ting trends as well as shift­ing both Ja­panese and in­ter­na­tional beauty stan­dards. ThePeak chats with Masahiko Uotani, Pres­i­dent and Group CEO of Shi­seido, to un­cover the se­cret in­gre­di­ents be­hind the com­pany’s new formula for suc­cess. In 1872, a Ja­panese phar­ma­cist by the name of Ari­nobu Fukuhara es­tab­lished Shi­seido, a lo­cal phar­macy lo­cated in Tokyo’s Ginza dis­trict, the very first Western-style phar­macy in the Land of the Ris­ing Sun. It was an un­prece­dented move since most Ja­panese con­sumers at the time were mainly re­liant on holis­tic medicine.

As time went on, the phar­macy gained a fer­vent fol­low­ing af­ter the in­tro­duc­tion of sev­eral lo­cally made per­sonal care and cos­metic prod­ucts, in­clud­ing tooth­paste, per­fumes, fa­cial pow­ders, van­ish­ing creams and soaps. By 1915, Ari­nobu’s son, Shinzō, would take over the reins by be­com­ing the very first Pres­i­dent of Shi­seido. Lit­tle did any­one know then that Shi­seido would ul­ti­mately trans­form into not only the largest cos­metic firm in Ja­pan, but also one of the largest cos­met­ics com­pany in the global beauty industry.

By late 2013, Shi­seido re­vealed yet an­other un­prece­dented move when the board an­nounced the ap­point­ment of Masahiko Uotani as the com­pany’s new Pres­i­dent and

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