From local pharmacy to leading global beauty brand, Shiseido is certainly heads and shoulders above the rest when it comes to setting trends as well as shifting both Japanese and international beauty standards. ThePeak chats with Masahiko Uotani, President and Group CEO of Shiseido, to uncover the secret ingredients behind the company’s new formula for success. In 1872, a Japanese pharmacist by the name of Arinobu Fukuhara established Shiseido, a local pharmacy located in Tokyo’s Ginza district, the very first Western-style pharmacy in the Land of the Rising Sun. It was an unprecedented move since most Japanese consumers at the time were mainly reliant on holistic medicine.
As time went on, the pharmacy gained a fervent following after the introduction of several locally made personal care and cosmetic products, including toothpaste, perfumes, facial powders, vanishing creams and soaps. By 1915, Arinobu’s son, Shinzō, would take over the reins by becoming the very first President of Shiseido. Little did anyone know then that Shiseido would ultimately transform into not only the largest cosmetic firm in Japan, but also one of the largest cosmetics company in the global beauty industry.
By late 2013, Shiseido revealed yet another unprecedented move when the board announced the appointment of Masahiko Uotani as the company’s new President and