The latest from the world of haute horlogerie.
After being launched last year, Breguet’s Classic Tour finally hit Paris in July. Even though this initiative was launched in London, the French leg of this journey is definitely filled with meaning. It was here that Abraham-Louis Breguet first arrived after leaving Neuchâtel and, thanks to his exceptional career, Paris was known as the capital of watchmaking with the name Breguet lingering from one arrondissement to the next. In fact, the museum and boutique on Place Vendôme, where Breguet was the first watchmaker to set up shop, still keeps an uninterrupted historical account of every sale made since the end of the 18th century.
The tour kicked off at Place Vendôme before moving on to the Musée des Arts et Métiers, the Institut de France, 39 Quai de l’Horloge (the home and workshop of Abraham-Louis Breguet), Rue Bréguet and even the Père-Lachaise cemetery, where Breguet was ultimately laid to rest. The idea for this tour was to invite guests to retrace the day of a perfect gentleman who, after slipping his Breguet
Classique watch onto his wrist, prepares himself for the day ahead with the help of his city’s finest artisans.