OPENING NEW DOORS
Blancpain unveils its firstever boutique in Malaysia.
Blancpain’s first-ever boutique in Malaysia opens its doors in Suria KLCC but transports customers to its home in the heart of the Vallée de Joux.
Fans of the Villeret and/or Fifty Fathoms collection will surely be ecstatic to learn that Blancpain are finally setting up shop in Kuala Lumpur. Recently, the Swiss watchmaker cut the ribbons to its very-first boutique in Malaysia. Located in Suria KLCC, Blancpain chose the Atrium area where the crowd converges within the mall. It's a location that's hard to miss.
The new 84 sq m space is designed to transport customers to the Vallée de Joux, where the manufacture is located. As clients walk in, a luminous setting guides their path to the inner counter displays, where more than 280 years of watchmaking know-how are distilled into its offerings. Built with many polished cherry woodwork surfaces with refined mouldings, the boutique evokes a warm atmosphere, making you feel as if you were in the Blancpain workshop.
Embodying the brand’s maxim of ‘Innovation is our Tradition’, this new boutique represents a major expansion in South-East Asia for the watchmaker and will be followed by several in-store events in the year as an invitation to delve into the Blancpain lifestyle.