OPEN­ING NEW DOORS

The Peak (Malaysia) - - Contents -

Blanc­pain un­veils its firstever bou­tique in Malaysia.

Blanc­pain’s first-ever bou­tique in Malaysia opens its doors in Suria KLCC but trans­ports cus­tomers to its home in the heart of the Val­lée de Joux.

Fans of the Villeret and/or Fifty Fath­oms col­lec­tion will surely be ec­static to learn that Blanc­pain are fi­nally set­ting up shop in Kuala Lumpur. Re­cently, the Swiss watch­maker cut the rib­bons to its very-first bou­tique in Malaysia. Lo­cated in Suria KLCC, Blanc­pain chose the Atrium area where the crowd con­verges within the mall. It's a lo­ca­tion that's hard to miss.

The new 84 sq m space is de­signed to trans­port cus­tomers to the Val­lée de Joux, where the man­u­fac­ture is lo­cated. As clients walk in, a lu­mi­nous set­ting guides their path to the in­ner counter dis­plays, where more than 280 years of watch­mak­ing know-how are dis­tilled into its of­fer­ings. Built with many pol­ished cherry wood­work sur­faces with re­fined mould­ings, the bou­tique evokes a warm at­mos­phere, mak­ing you feel as if you were in the Blanc­pain work­shop.

Em­body­ing the brand’s maxim of ‘In­no­va­tion is our Tra­di­tion’, this new bou­tique rep­re­sents a ma­jor ex­pan­sion in South-East Asia for the watch­maker and will be fol­lowed by sev­eral in-store events in the year as an in­vi­ta­tion to delve into the Blanc­pain life­style.

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