The Peak (Malaysia) - - Watches • News -

It’s no doubt China rep­re­sents a very at­trac­tive mar­ket for many in the Swiss lux­ury watch in­dus­try. Un­der­stand­ing the im­por­tance of this, Co­rum is the next Swiss watch­maker to an­nounce a new global am­bas­sador – renowned Chi­nese ac­tor and model Hu Bing.

Hu Bing is a vet­eran in the in­dus­try, with more than 27 years of ex­pe­ri­ence since he started his ca­reer. In the early days, he gained suc­cess and fame with his ma­tured or vig­or­ous char­ac­ters in TV se­ri­als like True Con­fes­sion and Pink Girl, but to­day he has a port­fo­lio that saw him take on dif­fer­ent and chal­leng­ing act­ing roles over the years, and even been pegged as one of the very first Chi­nese mod­els to be present in in­ter­na­tional fash­ion shows.

It is through self-dis­ci­pline and per­sis­tence that Hu Bing has man­aged to be­come a suc­cess­ful star; and this is to­tally in line with Co­rum’s tagline of ‘Craft Your Dreams’. Jérôme Biard, CEO of Co­rum, had this to say about the newly minted col­lab­o­ra­tion: “He is truly a typ­i­cal Chi­nese gen­tle­man. His achieve­ments in di­verse areas have def­i­nitely proved his mag­nif­i­cent ta­lent.”

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