The Peak (Malaysia) - - Watches • News -

First it was the Swatch Group that an­nounced that it would be pulling out of Basel­world. Now, both Aude­mars Piguet and Richard Mille have stated that 2019 will be their last at the Salon In­ter­na­tional de la Haute Hor­logerie Genève (SIHH) held in Jan­uary ev­ery year. The rea­son for their de­par­ture, for Richard Mille at least, was that the watch­maker no longer feels that ex­hi­bi­tion is a good fit for its over­all brand and sales strat­egy. As for Aude­mars Piguet, CEO François-Henry Ben­nah­mias says its strat­egy will fo­cus on speak­ing di­rectly to end cus­tomers and not the in­dus­try it­self.

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