Top fashion tal­ent

The Star Malaysia - Star2 - - FASHION - ByFion­aHo

MALAYSIAN In­ter­na­tional Fashion Al­liance (mifa) is or­gan­is­ing a na­tion­wide prowl for fashion’s finest young tal­ents. Check out the Who’s Next – De­signer and Model Search Con­test, that’s de­signed to help dis­cover new tal­ents.

Ac­cord­ing to mifa’s CEO Syeba Yip, the con­test will also equip con­tes­tants with real-life skills that will pre­pare them for the dog-eat­dog world of fashion.

“We’re look­ing for de­sign­ers who are cre­ative, busi­ness-savvy, mar­ket­ing-ori­ented and adapt­able to to­day’s fastchang­ing trends,” says Yip. “As for the mod­els, we’ll be fo­cus­ing on re­al­life as­pects of the mod­el­ling busi­ness such as prac­ti­cal­i­ties, ground­work, in­dus­try de­mands and job ex­pec­ta­tions so that they’ll be well-pre­pared to cope with the pro­fes­sion.”

Helmed by for­mer beauty queen Deb­o­rah Henry and ac­tress-mod­el­pro­ducer Kavita Sidhu re­spec­tively, the Who’s Next De­signer and Who’s Next Model Search will be aired via on­line TV on the newly re­vamped mifa por­tal.

The Who’s Next De­signer was for­merly known as The 10 Ris­ing Stars; it is re­branded dif­fer­ently this year. Past win­ners of the young de­signer con­test such as Jonathan Liang and Wil­son Tan have gone on to par­tic­i­pate in fashion weeks abroad while Wil­lis Gan now works as a de­signer for Farah Khan.

This year’s short­listed con­tes­tants will get to learn from in­dus­try’s ex­perts such as Datuk Bernard Chan­dran, who is among the panel of men­tors for the De­signer Search.

Judges for the pre­lim­i­nary rounds of Who’s Next De­signer Search in­clude Bernard Chan­dran, fashion in­dus­try vet­eran Roslan Wilkin­son, Deb­o­rah Henry and Maxis’ Abi­gail Wong.

An­drews­mod­els’ founder An­drew Tan and Kavita Sidhu will judge the pre­lim­i­nary round of Who’s Next Model Search.

The fi­nal judg­ing round will fea­ture a com­bined pre­sen­ta­tion of both de­signer and model con­tes­tants to de­ter­mine the win­ners of both com­pe­ti­tions. There will be an oral pre­sen­ta­tion be­fore the ac­tual run­way pre­sen­ta­tion to al­low judges to learn more about con­tes­tants from both com­pe­ti­tions. Fi­nally, the model con­tes­tants will don the de­signs of the de­signer con­tes­tants on a run­way show on Nov 3. Judges for the fi­nal rounds of both com­pe­ti­tions in­clude the Malaysia Of­fi­cial De­sign­ers’ As­so­ci­a­tion (Moda) pres­i­dent Gillian Hung, Tan, Kavita and Deb­o­rah.

Win­ner of the De­signer Search will walk away with RM100,000 worth of prizes which in­clude sup­port and guid­ance to launch their own fashion busi­ness. Mean­while, the Model Search win­ner will take home mod­el­ling con­tracts worth RM100,000 as well as slim­ming ses­sions, fa­cial treat­ments and mer­chan­dises.

A to­tal of 10 fi­nal­ists are cur­rently in the run­ning to win the Who’s Next – De­signer and Model Search Con­test re­spec­tively. –

One of the de­signs show­cased at a pre­vi­ous M-IFW event.

Fi­nal­ists for the young de­signer con­test last year were re­quired to cre­ate out­fits for dolls in­spired by Black­Berry or iPhone skins. These de­signs were by (from left) Aisya Hanem Hashim, Andy Ng and Tengku Mohd Syahmi.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.