Be­yond ca­sual

Denim goes be­yond ca­sual to cater to the well-heeled gen­tle­man.

The Star Malaysia - Star2 - - FRONT PAGE -

THIS au­tumn/win­ter, Dr Denim in­tro­duces three new col­lec­tions to cater for all types of denim lovers. A pop­u­lar Swedish jeans line known for its fit, the brand is the col­lec­tive vi­sion of the Graah fam­ily – Morten, Jo­hannes and Alexan­der – that was es­tab­lished in 2003. It is cur­rently sold in more than 20 coun­tries.

If you’re into the clas­sic, preppy look, opt for Dr Denim’s “well­dressed gen­tle­man” line which com­bines tra­di­tional preppy el­e­ments with vi­brant colour and quirk­i­ness. Tops come in a va­ri­ety of greens, blues, vi­o­lets and greys. The col­lec­tion draws in­spi­ra­tion from col­lege life in the 1950s.

For the more rus­tic and roug­hand-tum­ble work­ing man, check out the “work­ing class hero” line where the tops carry a very rough edge (think lum­ber jacks!) but with con­tem­po­rary de­tail and fit­tings. Colours range from reds and blues, but there are also dashes of vi­o­lets and greens found in the preppy col­lec­tion. Fabrics are heav­ier and have a rus­tic feel about them – check­ered flan­nels are, nat­u­rally, an es­sen­tial com­po­nent of the “work­ing class” theme.

The haute cul­ture col­lec­tion is more so­phis­ti­cated, draw­ing in­spi­ra­tion from art-gallery dwellers. The line con­veys a sense of calm, where less is def­i­nitely more. A con­trast to this is the women’s 90s rock/grunge line which pays a nod to the grunge era of the early 90s. De­stroyed denim washes are a big fea­ture of this col­lec­tion.

The range of bot­toms for men is ex­ten­sive: from slim-fit­ted pants to vin­tage loose fits, es­sen­tial preppy chi­nos to garage-rock tight black jeans. If ex­treme is not your game, there are reg­u­lar-fit den­ims avail­able.

Heavy au­then­tic sel­vage fabrics are widely used in the col­lec­tion and go well with the check­ered flan­nel shirts or even the dressed-up preppy tops.

For women, the sil­hou­ette re­mains tight with reg­u­lar waist­lines. Washes range from un­washed stretch denim to de­stroyed vin­tage washes. The col­lec­tion has dark and coated denim, rinsed-washed denim as well as denim with bleached and de­stroyed fin­ishes.

Blue and grey are key as are den­ims that are gar­ment dyed in greys, olive, vi­o­let and dark blue. Vin­tage washes play on a com­bi­na­tion of 90s grunge and tra­di­tional vin­tage in­spi­ra­tion, in har­mony with the work wear-in­spired tops col­lec­tion. – By S.Indramalar n Priced from RM99, Dr Denim is sold at Ma­teriel out­lets in Ise­tan, The Gar­dens and Park­son at Pavil­ion Kuala Lumpur.

Heavy au­then­tic sel­vage fabrics are used in the col­lec­tion and they go well with check­ered flan­nel shirts.

If preppy is your style, opt for Dr Denim’s well-dressed gentle­men line.

For the ‘work­ing-class’ hero. Up in the air: A burst of colour adds piz­zazz to Dr Denim’s au­tumn/ win­ter 2010 col­lec­tion.

A touch of quirky.

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