Haute match

A wardrobe of 32 new lip­stick shades pay homage to Dior’s vin­tage haute cou­ture gowns.

The Star Malaysia - Star2 - - T WOMAN - by c.b. Oh

THE House of Dior marked its 60 years of lip­stick cre­ation with the launch of a new lip­stick col­lec­tion – the Rouge Dior Haute Couleur, Volup­tuous Care. Each of the 32 shades is in­spired by a Dior gown to reaf­firm the re­la­tion­ship be­tween haute cou­ture and make-up.

An in­no­va­tive for­mula en­ables the new Rouge Dior to of­fer a range of vi­brant colours to match the shim­mer of rich fab­ric as it catches the light. Colour is most vivid when the lips are well mois­turised and smooth. With this in mind, the Dior In­no­va­tion Cen­tre has come up with a new for­mula that uses lip care to en­hance the colour of lips.

Its se­cret is a new gen­er­a­tion of ex­tra-plump­ing spheres of hyaluronic acid which plays a vi­tal role in tis­sue hy­dra­tion, skin elas­tic­ity and cel­lu­lar func­tion.

Mi­cro­spheres work in­depth to smooth wrin­kles from the in­side, while the big­ger spheres re­main on the sur­face to fill up lines. The spheres can ab­sorb up to 40 times their weight in wa­ter, to en­sure lips stay hy­drated longer.

“Colour looks more ra­di­ant on sup­ple, moist lips. We have in­te­grated a lot of skin­care to plump the lips and im­prove the mouth. With im­per­fec­tions like lines, wrin­kles and dry­ness, when you ap­ply colour, it does not look as beau­ti­ful. Well-mois­turised lips will also en­able colour to stay longer,” said Jerome Leloup, Par­fums Chris­tian Dior’s in­ter­na­tional make-up di­rec­tor.

“We have tinted the spheres, so part of the colour is pro­duced by skin­care spheres for a more nat­u­ral fin­ish. It catches the light in a dif­fer­ent way, like a prism. We work with the lab based on the con­cept: Thanks to skin­care, colour is more beau­ti­ful.”

Leloup was speak­ing to me­dia per­son­nel in con­junc­tion with the launch of the Haute Couleur col­lec­tion in Tokyo last July. A to­tal of 18 ex­quis­ite haute cou­ture gowns were flown in from Paris for the Haute Cou­ture To Haute Couleur Rouge Dior ex­hi­bi­tion which was held at the Grand Hy­att Tokyo on July 12. The gowns were dis­played along­side new lip­sticks in match­ing colours which make up the Haute Couleur range.

What’s even more in­ter­est­ing about this range is per­haps how the shades were cre­ated.

“We took it fresh from the way Dior cre­ated the first shades in the 1950s. He ac­tu­ally took eight pieces of fab­ric and went to the lab to recre­ate the ex­act colours in lip­sticks be­cause he wanted women to match their out­fits or dif­fer­ent emo­tions.

“Dior was ob­sessed with this match­ing of colours, so this was what we tried to do. In­stead of hav­ing tra­di­tional colours, we thought it was a nice way to rein-

Flower Blos­som (Code: 665) from Chris­tian Dior’s Haute Couleur col­lec­tion and an ex­quis­ite gown from its Haute Cou­ture Spring­Sum­mer 2007 col­lec­tion.

Virevolte Pink (Code: 352) and a stylish two­piece from Dior’s Spring­Sum­mer 2007 col­lec­tion.

Rose France (Code: 230) and a lay­ered cock­tail dress from Dior’s Fall-Win­ter 2008/09 col­lec­tion.

‘Wear­ing lip­stick is an im­por­tant part of one’s iden­tity,’ says Jerome Leloup, Par­fums Chris­tian Dior’s in­ter­na­tional make-up di­rec­tor.

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