A wardrobe of 32 new lipstick shades pay homage to Dior’s vintage haute couture gowns.
THE House of Dior marked its 60 years of lipstick creation with the launch of a new lipstick collection – the Rouge Dior Haute Couleur, Voluptuous Care. Each of the 32 shades is inspired by a Dior gown to reaffirm the relationship between haute couture and make-up.
An innovative formula enables the new Rouge Dior to offer a range of vibrant colours to match the shimmer of rich fabric as it catches the light. Colour is most vivid when the lips are well moisturised and smooth. With this in mind, the Dior Innovation Centre has come up with a new formula that uses lip care to enhance the colour of lips.
Its secret is a new generation of extra-plumping spheres of hyaluronic acid which plays a vital role in tissue hydration, skin elasticity and cellular function.
Microspheres work indepth to smooth wrinkles from the inside, while the bigger spheres remain on the surface to fill up lines. The spheres can absorb up to 40 times their weight in water, to ensure lips stay hydrated longer.
“Colour looks more radiant on supple, moist lips. We have integrated a lot of skincare to plump the lips and improve the mouth. With imperfections like lines, wrinkles and dryness, when you apply colour, it does not look as beautiful. Well-moisturised lips will also enable colour to stay longer,” said Jerome Leloup, Parfums Christian Dior’s international make-up director.
“We have tinted the spheres, so part of the colour is produced by skincare spheres for a more natural finish. It catches the light in a different way, like a prism. We work with the lab based on the concept: Thanks to skincare, colour is more beautiful.”
Leloup was speaking to media personnel in conjunction with the launch of the Haute Couleur collection in Tokyo last July. A total of 18 exquisite haute couture gowns were flown in from Paris for the Haute Couture To Haute Couleur Rouge Dior exhibition which was held at the Grand Hyatt Tokyo on July 12. The gowns were displayed alongside new lipsticks in matching colours which make up the Haute Couleur range.
What’s even more interesting about this range is perhaps how the shades were created.
“We took it fresh from the way Dior created the first shades in the 1950s. He actually took eight pieces of fabric and went to the lab to recreate the exact colours in lipsticks because he wanted women to match their outfits or different emotions.
“Dior was obsessed with this matching of colours, so this was what we tried to do. Instead of having traditional colours, we thought it was a nice way to rein-
Flower Blossom (Code: 665) from Christian Dior’s Haute Couleur collection and an exquisite gown from its Haute Couture SpringSummer 2007 collection.
Virevolte Pink (Code: 352) and a stylish twopiece from Dior’s SpringSummer 2007 collection.
Rose France (Code: 230) and a layered cocktail dress from Dior’s Fall-Winter 2008/09 collection.
‘Wearing lipstick is an important part of one’s identity,’ says Jerome Leloup, Parfums Christian Dior’s international make-up director.