Di­vali col­lec­tion

French lux­ury brand Louis Vuit­ton ac­knowl­edges its spe­cial re­la­tion­ship with In­dia with a limited edi­tion Di­vali col­lec­tion.

The Star Malaysia - Star2 - - FASHION - By S. INDRAMALAR

French lux­ury brand Louis Vuit­ton cel­e­brates its spe­cial re­la­tion­ship with In­dia with a limited edi­tion Di­vali col­lec­tion.

YOU’RE prob­a­bly do­ing a dou­ble take even as you read this. A Louis Vuit­ton Deep­avali? Yes, French lux­ury brand Louis Vuit­ton is pay­ing trib­ute to In­dian cul­ture and her­itage by cel­e­brat­ing the Fes­ti­val of Lights in its stores all over the globe this year.

Thanks to a col­lab­o­ra­tion with In­dian de­signer and ar­chi­tect Ra­jeev Sethi, Louis Vuit­ton stores will be decked with el­e­gant dis­plays us­ing tra­di­tional Hindu mo­tifs.

Ra­jeev, who is renowned for giv­ing a con­tem­po­rary touch to tra­di­tional art, will use the fa­mous Louis Vuit­ton trunks which he will spe­cially craft and hand­paint us­ing spe­cial ba­nana fi­bre paper. The idea is to get the in­sides of the trunks to glow, thus rep­re­sent­ing the gae­ity and fes­tiv­ity of the cel­e­bra­tion.

The brand’s Di­vali cel­e­bra­tions will com­mence on Nov 5 (Di­vali it­self) and will run till De­cem­ber. This will mark the first time the la­bel is cel­e­brat­ing a sin­gle com­mon fes­ti­val on such a grand scale.

The brand ex­plained in a press re­lease, that the cel­e­bra­tion is to ac­knowl­edge Louis Vuit­ton’s spe­cial re­la­tion­ship with In­dia which dates back al­most a cen­tury.

As far back as the 1920s, In­dian Ma­hara­jahs used to or­der elab­o­rate and lux­u­ri­ous Louis Vuit­ton trunks. And, the tra­di­tion ap­par­ently lives on. Some of the brand’s most dis­tin­guished and ex­clu­sive clients still come from the sub-con­ti­nent.

The first Louis Vuit­ton store opened in New Delhi in 2003 and in just seven years, the brand opened an­other four stores in other ma­jor In­dian cities, the lat­est one be­ing in Mum­bai in Jan­uary this year.

Louis Vuit­ton’s In­dian con­nec­tion was also ap­par­ent in a re­cent ret­ro­spec­tive ex­hi­bi­tion on In­dia which was held in New Delhi and Mum­bai.

The ret­ro­spec­tive was done through an ex­tra­or­di­nary col­lec­tion of pho­to­graphs and films, com­mis­sioned and col­lected by fa­mous French hu­man­ist and phi­lan­thropist, Al­bert Kahn, last year.

As ex­cit­ing and grand as the win­dow dis­plays are, the cel­e­bra­tion doesn’t stop there.

Louis Vuit­ton is, af­ter all, a fashion brand. As such, the la­bel is re-edit­ing 40 pieces from their sum­mer and win­ter 2010 col­lec­tions us­ing fab­ric from au­then­tic “vin­tage” saris Louis Vuit­ton stores will be decked with el­e­gant dis­plays us­ing tra­di­tional Hindu mo­tifs, thanks to a col­lab­o­ra­tion with In­dian de­signer and ar­chi­tect Ra­jeev Sethi. sourced from In­dian cities like Delhi, Mum­bai, Ban­ga­lore and Madras.

The del­i­cate fab­ric will be fash­ioned into skirts and shorts (two styles of each), dresses (three dif­fer­ent sil­houttes) and tops (four styles) at the ex­clu­sive Louis Vuit­ton readyto-wear work­shop in Paris.

The out­fits will be sold as limited edi­tions ex­clu­sively in size 38 only. To top it all, the Louis Vuit­ton stu­dio has come up with a brand new “Louis Vuit­ton fab­ric” fea­tur­ing a mix of the mono­gram flow­ers and In­dian tra­di­tional mo­tifs just for the Di­vali limited edi­tion col­lec­tion.

The fab­ric, which comes in two colours, and in cot­ton and silk, will be used in three re­fash­ioned ready-to-wear pieces and a scarf.

The colours and tex­tures of the fabrics are meant to play up the fem­i­nin­ity and el­e­gance of mod­ern women. Louis Vuit­ton is re-edit­ing 40 pieces from its 2010 col­lec­tions us­ing fab­ric from au­then­tic ‘vin­tage’ saris. This limited edi­tion col­lec­tion is part of the brand’s cel­e­bra­tion of the Hindu Fes­ti­val of Lights, Di­vali.

East meets West: The Louis Vuit­ton stu­dio has come up with a new fab­ric fea­tur­ing a mix of the brand’s fa­mous Mono­gram flow­ers and In­dian tra­di­tional mo­tifs for its limited edi­tion Di­vali col­lec­tion.

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