Sy­omir Izwa at M-IFW

Top­shop set to re-open with a bang in Kuala Lumpur.

The Star Malaysia - Star2 - - FRONT PAGE - by Tee LIN SAy lin­say@thes­tar.com.my

BLAME it on the in­flu­ences of English Premier League, Bea­tle ma­nia or Princess Diana, but Malaysians have al­ways had a love af­fair with English fashion. Well, Top­shop is the quin­tes­sen­tial ex­am­ple of a Bri­tish fashion brand that is best de­scribed as af­ford­able high fashion.

Whether it’s the look of the teenage boy in the record store in Brighton, or a girl in a flo­ral dress vis­it­ing her grand­mother, or the punk rocker dressed in grunge, Top­shop cap­tures all that and more, en­hanc­ing the var­i­ous looks with an in­trigu­ing mix of ac­ces­sories.

Top­shop’s cur­rent trends are Rough Di­a­mond, Into The Wild, Dark Nou­veau and The Out­siders, along­side lux­ury and de­signer af­fil­i­a­tions un­der The Bou­tique line, and a col­lec­tion by su­per­model Kate Moss.

“Top­shop en­cour­ages peo­ple to ex­per­i­ment with fashion. There needs to be free­dom to be cre­ative. We want to have fun and ap­peal to ev­ery­body,” said Jac­qui Markham, head of de­sign for Top­shop in Bri­tain, dur­ing an in­ter­view dur­ing London Fashion Week last Septem­ber.

She added: “As we’re based in London, I guess there’s a slice of London cul­ture and a strong sense of Bri­tish irony in our de­signs.”

For 2011, Markham pre­dicts that key must-haves will in­clude leather shorts, the silky blouse, an avi­a­tor fly­ing jacket and the cape.

Top­shop will be re-open­ing its store in Suria KLCC to­day, boast­ing 362sqm of fashion space. So, what can the Malaysian shop­per look for­ward to? For one, Top­shop Make-Up will be made avail­able here for the first time. This con­sists of the Core Col­lec­tion and the Heavy Duty Col­lec­tion.

The Core Col­lec­tion con­sists of beauty es­sen­tials for ev­ery­day use, for the eyes, lips, cheeks and nails. Choose your per­fect skin tint, skin glow, blush and bronzer. Built your look with glosses lin­ers, mas­cara and shad­ows.

Women are en­cour­aged to ex­per­i­ment with dif­fer­ent looks, for ex­am­ple, there’s the “ul­ti­mate smoky” look, “state­ment lips” or “mid­night eyes”.

For the Heavy Duty Col­lec­tion, think cat­walk-in­spired looks that find its muse from the cool girl who lives in Cal­i­for­nia. She has smudgy just-out-of-bed eyes and la­que­red crim­son lips. Wet and dry tex­tures are mixed to­gether with pow­der kohl and high-shine. Think tough yet fem­i­nine chic.

Se­condly, shop­pers will also get to scoop up the new “Ashish” for Top­shop col­lec­tion, fea­tur­ing pieces that are ca­sual but wild. Ex­pect to see studs, spikes and sweaters.

Thirdly, Top­shop’s “Bou­tique” line will also be avail­able in the Suria KLCC store. While un­der­stated, these pre­mium es­sen­tials are di­rec­tional in style and far from bor­ing. In­ter­est­ing pieces in­clude its 70s sim­ple stir­rup trousers, fringe biker jacket and over­sized dresses.

Next year, when Top­shop’s Spring Sum­mer col­lec­tion is launched, the store will also see for the first time, the “Unique” line of clothes, a more up­mar­ket se­lec­tion of fashion made avail­able in Malaysia.

The Unique line has been a run­way suc­cess and a reg­u­lar show­ing at London Fashion Week. Top­shop is also the only high street brand to have achieved this sta­tus.

Clove.

Ex­pect studs and spikes from the Ashish for Top­shop col­lec­tion. caption A sheer dress that stands out thanks to the fo­liage paint. Sleeve­less faux fur jacket over short dress and match­ing leg­gings. Striped top worn over denim shorts, com­ple­mented by a long chic jacket. Plush ear­muffs and jacket over knit-top and short skirt. Cre­ative free­dom: ‘There’s a strong sense of Bri­tish irony in our de­signs,’ says Jac­qui Markham. n Top­shop items are priced from RM16 (make-up and ac­ces­sories) to RM1,373 (ap­parel). Find out what Top­man has in store for male cus­tomers in this Sun­day’s Plaid skirt gets the Sherlock Holmes’ treat­ment with jacket and hat.

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