Syomir Izwa at M-IFW
Topshop set to re-open with a bang in Kuala Lumpur.
BLAME it on the influences of English Premier League, Beatle mania or Princess Diana, but Malaysians have always had a love affair with English fashion. Well, Topshop is the quintessential example of a British fashion brand that is best described as affordable high fashion.
Whether it’s the look of the teenage boy in the record store in Brighton, or a girl in a floral dress visiting her grandmother, or the punk rocker dressed in grunge, Topshop captures all that and more, enhancing the various looks with an intriguing mix of accessories.
Topshop’s current trends are Rough Diamond, Into The Wild, Dark Nouveau and The Outsiders, alongside luxury and designer affiliations under The Boutique line, and a collection by supermodel Kate Moss.
“Topshop encourages people to experiment with fashion. There needs to be freedom to be creative. We want to have fun and appeal to everybody,” said Jacqui Markham, head of design for Topshop in Britain, during an interview during London Fashion Week last September.
She added: “As we’re based in London, I guess there’s a slice of London culture and a strong sense of British irony in our designs.”
For 2011, Markham predicts that key must-haves will include leather shorts, the silky blouse, an aviator flying jacket and the cape.
Topshop will be re-opening its store in Suria KLCC today, boasting 362sqm of fashion space. So, what can the Malaysian shopper look forward to? For one, Topshop Make-Up will be made available here for the first time. This consists of the Core Collection and the Heavy Duty Collection.
The Core Collection consists of beauty essentials for everyday use, for the eyes, lips, cheeks and nails. Choose your perfect skin tint, skin glow, blush and bronzer. Built your look with glosses liners, mascara and shadows.
Women are encouraged to experiment with different looks, for example, there’s the “ultimate smoky” look, “statement lips” or “midnight eyes”.
For the Heavy Duty Collection, think catwalk-inspired looks that find its muse from the cool girl who lives in California. She has smudgy just-out-of-bed eyes and laquered crimson lips. Wet and dry textures are mixed together with powder kohl and high-shine. Think tough yet feminine chic.
Secondly, shoppers will also get to scoop up the new “Ashish” for Topshop collection, featuring pieces that are casual but wild. Expect to see studs, spikes and sweaters.
Thirdly, Topshop’s “Boutique” line will also be available in the Suria KLCC store. While understated, these premium essentials are directional in style and far from boring. Interesting pieces include its 70s simple stirrup trousers, fringe biker jacket and oversized dresses.
Next year, when Topshop’s Spring Summer collection is launched, the store will also see for the first time, the “Unique” line of clothes, a more upmarket selection of fashion made available in Malaysia.
The Unique line has been a runway success and a regular showing at London Fashion Week. Topshop is also the only high street brand to have achieved this status.
Expect studs and spikes from the Ashish for Topshop collection. caption A sheer dress that stands out thanks to the foliage paint. Sleeveless faux fur jacket over short dress and matching leggings. Striped top worn over denim shorts, complemented by a long chic jacket. Plush earmuffs and jacket over knit-top and short skirt. Creative freedom: ‘There’s a strong sense of British irony in our designs,’ says Jacqui Markham. n Topshop items are priced from RM16 (make-up and accessories) to RM1,373 (apparel). Find out what Topman has in store for male customers in this Sunday’s Plaid skirt gets the Sherlock Holmes’ treatment with jacket and hat.