Best face for­ward

Make-up guru Pat McGrath un­veils make-up trends for fall.

The Star Malaysia - Star2 - - WOMAN - By JAYAGANDI JAYARAJ

THE cre­ator of new trends like thick eye­brows and matt skin, Pat McGrath is looked upon by the beauty in­dus­try as the ar­biter of fu­ture di­rec­tions. Her in­tu­itive ap­proach and her re-in­ter­pre­ta­tion of the face are matched by her in­stinct for peo­ple, her gen­tle touch and vi­brant per­son­al­ity. She is also re­garded as the pi­o­neer of dewy skin back in the mid-90s, and re­spon­si­ble for reintroducing bright colours like turquoise and tan­ger­ine back into women’s make-up kits.

Cur­rently, the make-up guru is work­ing in part­ner­ship with Max Fac­tor, con­tribut­ing to the cre­ative de­sign and di­rec­tion of the brand’s colour trend col­lec­tions, new prod­uct and technology de­vel­op­ments.

For fall/win­ter trends, McGrath said there are about 35 looks, with her favourite be­ing the mono­tone look.

“The mono­tone verses the noth­ing. It’s about hav­ing a nat­u­ral face, per­fect skin, lashes and one colour that goes around the eyes. Sounds sim­ple but it’s not that easy to do, and of course, you can achieve the nat­u­ral per­fect lashes through the False Lash Ef­fect (FLE) Mas­cara,” said McGrath dur­ing an in­ter­view at the launch of the prod­uct in Bei­jing re­cently. “It’s the sig­na­ture look for eyes on and off the cat­walk.”

She added that fashion is al­ways mov­ing for­ward and therein lies the chal­lenge as ev­ery­one in the in­dus­try is con­stantly push­ing the bound­aries.

“It’s a big in­dus­try mov­ing in a gi­gan­tic wheel – it’s like In­di­ana Jones in The Tem­ple Of Doom – we’re al­ways mov­ing! You can’t just come up with a look and be done with it be­cause when the moment is over, you move on.

“I think when you see all that cre­ativ­ity and work with the most in­cred­i­ble peo­ple, you’re con­stantly see­ing fab­u­lous ac­ces­sories and won­der­ful fab­ric, and it re­ally pushes the fashion bound­ary. That helps us in cos­met­ics as well. All of a sud­den it’s about black. If it’s not about wool, it’s about chif­fon. If it’s not about lots of make-up, it’s about run-down make-up,” McGrath elab­o­rated.

With so much go­ing on, does McGrath ever get a make-up artist’s block (sort of like a writer)?

“Not re­ally. Of course, we re­peat ideas, but there is al­ways the clas­sic red lip done in 80 dif­fer­ent ways. You re­peat it but keep it new. Like through new light, fab­ric, colours and girls. The shape of faces of the mod­els we work with can also be in­spir­ing,” she said.

McGrath thinks Asian women are ob­sessed with fashion and beauty, and that

‘I think ev­ery woman in the world should be more ad­ven­tur­ous with make-up,’ says Pat McGrath, seen here ap­ply­ing mas­cara on a model. they look fan­tas­tic.

“I don’t look at Asian women and think, ‘I wish they wore more make-up,’ but I would love for them to maybe play more with colours in the evening. For that mat­ter, I think ev­ery woman in the world should be more ad­ven­tur­ous with make-up,” she said.

When asked about the com­mon mis­takes women make when it comes to make-up, McGrath said that get­ting the right foun­da­tion colour mat­ters a lot. “The foun­da­tion is im­por­tant as your skin colour can go from dark to light over the sea­sons. That’s why it’s im­por­tant for women to choose the right tones to match the skin.”

With so much go­ing on, McGrath’s hopes for the fu­ture of beauty and technology seem rel­a­tively sim­ple as she con­fessed that she would love it if women never aged.

“If there was a cream that lit­er­ally stopped the age­ing process, slim the face, give in­stant long lashes and got rid of eye bags, I think that’s where we should be head­ing. And, I think we’re al­ready get­ting there given the kind of prod­ucts that are avail­able in the mar­ket to­day,” she con­cluded.

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