packaging that could be so much less
AT THE recent “Back to the Mac” presentation, Steven Jobs promoted the “green” aspects of Apple’s latest iteration of the MacBook Air.
But one of its products needs some work in the environmental department: MobileMe. MobileMe, the software that keeps the contacts and calendars in your computers, iPad and iPhone in sync, comes in a cute cardboard box. Actually, you download the software directly from the Apple website. What actually comes in the box is ...virtually nothing.
The MobileMe box contains an activation code stuck on a fanfolded piece of heavy paper stock that summarises MobileMe’s features.
Surely there are smarter ways to distribute the activation code that would cut down on packaging. The fanfold instruction card could be shrunk. Or it could be eliminated altogether, with the activation code stamped on a piece of paper and placed in an envelope rather than a box, with a note to go to a website for further information.
MobileMe packaging is certainly not the worst environmental