pack­ag­ing that could be so much less

The Star Malaysia - Star2 - - TECHNOLOGY -

AT THE re­cent “Back to the Mac” pre­sen­ta­tion, Steven Jobs pro­moted the “green” as­pects of Ap­ple’s lat­est it­er­a­tion of the MacBook Air.

But one of its prod­ucts needs some work in the en­vi­ron­men­tal depart­ment: Mo­bileMe. Mo­bileMe, the soft­ware that keeps the con­tacts and cal­en­dars in your com­put­ers, iPad and iPhone in sync, comes in a cute card­board box. Ac­tu­ally, you down­load the soft­ware di­rectly from the Ap­ple web­site. What ac­tu­ally comes in the box is ...vir­tu­ally noth­ing.

The Mo­bileMe box con­tains an ac­ti­va­tion code stuck on a fan­folded piece of heavy paper stock that sum­marises Mo­bileMe’s fea­tures.

Surely there are smarter ways to dis­trib­ute the ac­ti­va­tion code that would cut down on pack­ag­ing. The fan­fold in­struc­tion card could be shrunk. Or it could be elim­i­nated al­to­gether, with the ac­ti­va­tion code stamped on a piece of paper and placed in an en­ve­lope rather than a box, with a note to go to a web­site for fur­ther in­for­ma­tion.

Mo­bileMe pack­ag­ing is cer­tainly not the worst en­vi­ron­men­tal


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