A second generation anti-ageing range from Swiss line promises even more punch.
LOOKING young will never go out of style. And, skincare companies will always have that elusive “it” formula to work towards as women thrive on antiageing solutions.
Back with more punch is Swiss line’s second generation Cell Shock creams that incorporate its signature anti-ageing Cellactel 2 Complex and new, bio-engineered ingredients.
The Cell Shock Total-Lift range consists of three new 24-hour creams: Total-Lift Light Cream, Total-Lift Rich Cream and Total-Lift Very Rich Cream. There’s also the Total-Lift Overnight Cream.
The 24-hour creams are said to provide anti-oxidant protection, boost cellular metabolism and help collagen renew itself.
“These creams are targeted at the younger generation of consumers who are looking for anti-ageing creams,” said Cecilia Weidner, Swiss line international education and development manager during the launch in Kuala Lumpur recently.
The key ingredients in the range are the Bio-Mimetic Skin Growth Factors and the Bio-Activated Resveratrol.
Bio-Mimetic Skin Growth Factors are proteins that help trigger metabolic functions that lead to cellular renewal.
Bio-Activated Resveratrol is a cellular anti-oxidant obtained from yeast and plants. It is said to reduce inflammatory reactions which contribute to skin ageing, prevent collagen from hardening in the skin, minimise wrinkles, improve skin complexion and texture, and control pigmentation.
The range’s star product is its Total-Lift Overnight Cream, a purple gel-balm. Before you start worrying about staining your pillow at night or freaking out your husband with a purple face, rest assured that the product changes into a clear gel when applied, thanks to a pigment technology.
“The night cream penetrates as fast as a gel but has the same benefits as a night cream. It is suitable for all skin types that
‘The night cream penetrates as fast as a gel,’ says Cecilia Weidner of the Cell Shock Total-Lift Overnight Cream. show signs of ageing, except skin with active acne problems, pimples or impurities,” said Weidner.
Besides having the highest concentration of Cellactel 2 Complex, Bio-Mimetic Skin Growth Factors and Bio-Activated Resveratrol, the overnight cream contains two other ingredients – the SOD Inducer and Lavender Extract.
Superoxide Dismutases (SOD), a class of enzyme, is an important antioxidant defence in body cells exposed to oxygen. The SOD Inducer, extracted from a white nonedible tree mushroom, works towards overcoming cellular selftoxic metabolism responsible for ageing and loss of radiance.
Lavender extract contributes to skin’s recovery and destressing therapy during the night. The extract provides antiseptic and anti-inflammatory properties, and contains a natural “preservative” for the formula.
The 24-hour creams can be applied in the day and/or night.
Retailing at RM598 each (RM618 each in Sabah and Sarawak), they also offer protection against UVA and UVB rays. The Total-Lift Overnight Cream is priced at RM638 (RM658 in Sabah and Sarawak). n The range of creams is available at Swiss line Beautique member outlets including Energy Day Spa outlets at Great Eastern Mall, Ampang, and Damai Sari, Mont Kiara in Kuala Lumpur.
Swiss line’s new Cell Shock Total-Lift Rich Cream.