Pur­ple power

A sec­ond gen­er­a­tion anti-age­ing range from Swiss line prom­ises even more punch.

The Star Malaysia - Star2 - - WOMAN - By WONG LI ZA

LOOK­ING young will never go out of style. And, skin­care com­pa­nies will al­ways have that elu­sive “it” for­mula to work to­wards as women thrive on an­ti­age­ing so­lu­tions.

Back with more punch is Swiss line’s sec­ond gen­er­a­tion Cell Shock creams that in­cor­po­rate its sig­na­ture anti-age­ing Cel­lac­tel 2 Com­plex and new, bio-en­gi­neered in­gre­di­ents.

The Cell Shock To­tal-Lift range con­sists of three new 24-hour creams: To­tal-Lift Light Cream, To­tal-Lift Rich Cream and To­tal-Lift Very Rich Cream. There’s also the To­tal-Lift Overnight Cream.

The 24-hour creams are said to pro­vide anti-ox­i­dant pro­tec­tion, boost cel­lu­lar metabolism and help col­la­gen re­new it­self.

“These creams are tar­geted at the younger gen­er­a­tion of con­sumers who are look­ing for anti-age­ing creams,” said Cecilia Wei­d­ner, Swiss line in­ter­na­tional ed­u­ca­tion and devel­op­ment man­ager dur­ing the launch in Kuala Lumpur re­cently.

The key in­gre­di­ents in the range are the Bio-Mimetic Skin Growth Fac­tors and the Bio-Ac­ti­vated Resver­a­trol.

Bio-Mimetic Skin Growth Fac­tors are pro­teins that help trig­ger meta­bolic func­tions that lead to cel­lu­lar re­newal.

Bio-Ac­ti­vated Resver­a­trol is a cel­lu­lar anti-ox­i­dant ob­tained from yeast and plants. It is said to re­duce in­flam­ma­tory re­ac­tions which con­trib­ute to skin age­ing, pre­vent col­la­gen from hard­en­ing in the skin, min­imise wrin­kles, im­prove skin com­plex­ion and tex­ture, and con­trol pig­men­ta­tion.

The range’s star prod­uct is its To­tal-Lift Overnight Cream, a pur­ple gel-balm. Be­fore you start wor­ry­ing about stain­ing your pil­low at night or freak­ing out your hus­band with a pur­ple face, rest as­sured that the prod­uct changes into a clear gel when ap­plied, thanks to a pig­ment technology.

“The night cream pen­e­trates as fast as a gel but has the same ben­e­fits as a night cream. It is suit­able for all skin types that

‘The night cream pen­e­trates as fast as a gel,’ says Cecilia Wei­d­ner of the Cell Shock To­tal-Lift Overnight Cream. show signs of age­ing, ex­cept skin with ac­tive acne prob­lems, pim­ples or im­pu­ri­ties,” said Wei­d­ner.

Be­sides hav­ing the high­est con­cen­tra­tion of Cel­lac­tel 2 Com­plex, Bio-Mimetic Skin Growth Fac­tors and Bio-Ac­ti­vated Resver­a­trol, the overnight cream con­tains two other in­gre­di­ents – the SOD In­ducer and Laven­der Ex­tract.

Su­per­ox­ide Dis­mu­tases (SOD), a class of en­zyme, is an im­por­tant an­tiox­i­dant de­fence in body cells ex­posed to oxy­gen. The SOD In­ducer, ex­tracted from a white noned­i­ble tree mush­room, works to­wards over­com­ing cel­lu­lar self­toxic metabolism re­spon­si­ble for age­ing and loss of ra­di­ance.

Laven­der ex­tract con­trib­utes to skin’s re­cov­ery and de­stress­ing ther­apy dur­ing the night. The ex­tract pro­vides an­ti­sep­tic and anti-in­flam­ma­tory prop­er­ties, and con­tains a nat­u­ral “preser­va­tive” for the for­mula.

The 24-hour creams can be ap­plied in the day and/or night.

Re­tail­ing at RM598 each (RM618 each in Sabah and Sarawak), they also of­fer pro­tec­tion against UVA and UVB rays. The To­tal-Lift Overnight Cream is priced at RM638 (RM658 in Sabah and Sarawak). n The range of creams is avail­able at Swiss line Beau­tique mem­ber out­lets in­clud­ing En­ergy Day Spa out­lets at Great East­ern Mall, Am­pang, and Da­mai Sari, Mont Kiara in Kuala Lumpur.

More po­tent:

Swiss line’s new Cell Shock To­tal-Lift Rich Cream.

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