Popular radio deejay Rudy Sufian greets the dawn with his jabber-jaw antics.
Renowned radio deejay Rudy Sufian greets the dawn with his jabber-jaw antics at RedFM.
TO call a spade a spade, Red FM’s new arrival radio presenter Rudy Sufian is a riot. Some people try to be funny and some simply are. Rudy is fortunate to fall on the right side of humorous. Goodness knows the class clowns who try too hard only to justify their place as the resident court jesters.
But being funny and informative is an art, and Rudy seems to have honed it to fine perfection. Sure, he’s always quick to punctuate an outlandish story with, “Well, that’s what I heard”, giving credence to the ethos that if you’re going to wing it, saddle the potential blame on someone else.
Starting this morning (from 6am -10am) the Red FM Breakfast Show With Rudy (wittily themed “Rudy Awakening”), should have listeners bouncing off the walls with chirpiness and enthusiasm.
Of course, it could just be the caffeine causing the ruckus, but there’s something innately invigorating about his on-air and even offair personality.
It’s no walk in the park hosting a morning show, though the one plus point is he gets to share his grand- ma’s bed time, according to him.
“Whether I like it not, I have to be in bed by 9pm. Sleep is the most valuable resource for a morning DJ. No matter how hard you try, you’re bound to not be in a great mood for at least half the year, so this is a challenge. I’m glad the job has kept me young,” he revealed gratefully during a recent interview.
“As a mentor of mine once told me, you gotta ‘bottle humour’. There’s pressure coming to a new show, of course, but I’m looking forward to doing something new and exciting,” insisted the 32-yearold Sarawakian.
His new stint promises to be more liberating because he gets to work solo.
“I also have a lot more freedom now unlike previously when I had to cater to a particular demographic, which didn’t include my own age group. It’s good to change things up a little,” said Rudy who was previously with another radio station.
He’s relishing this new job opportunity but says that he’s wary of the popularity factor attached to it.
“The great thing is I have friends everywhere but that’s always a double-edged sword. It’s strange how people know so much about you and you barely know anything about them. From the time I walk out of the house, I am expected to be ‘in character’.”
Popularity has its setbacks, but
Rudy Sufian’s philosophy is if you make your listener the star, you make him feel like it’s his show. Rudy isn’t about to view the occupational hazards as stumbling blocks.
“Malaysians are generally shy, and unless you’re Siti (Nurhaliza), they’re not gonna come up to you excitedly to say something. I’ve been fortunate with some pleasant experiences ... which is why I savour and cherish the discounts I get,” he half-joked.
During this interview, Rudy took the opportunity to smash a few misconceptions on his job.
“I am not a disc jockey, so I don’t get to choose what’s played. I’m a presenter, so I inform listeners and share stories,” shared the hardcore The Simpsons fan who has a great affinity with Homer J. Simpson, the quintessential young-at-heart, middle-aged man.
The secret to his near 10-year career is attributed to his dedicated belief in the philosophy that everyone wants their 15 minutes of fame.
“Make the listener the star and make them feel like it’s their show. I am also very singular in my approach. For example, always say ‘How are you?’ instead of ‘ How are you guys?’ That makes people feel like you’re speaking directly to them rather than addressing an audience.”
As far as inspiration is concerned, Rudy tips his hat to British radio DJ Chris Moyles (of BBC’s Chris Moyles Show).
“I also have to credit (radio DJ) Jake Abdullah,” he admitted, reminding us that we should always give credit where it’s due and acknowledge those we’ve learnt from.
With experience as his guide, Rudy has also now been afforded the ability to identify a good DJ from a poor one.
“It’s definitely difficult to sound positive and chirpy all day long, but at the same time, DJs have to be themselves and not sound like they’re putting on a persona.”
Rudy admitted that he got grief for his mild accent but people learnt to accept him once they realised it was part of who he is. After all, he’s spent a number of years abroad – nine in Singapore, two in Britain and six in Melbourne, Australia, where he earned his degree in Human Resources and Manufacturing Management.
Saying Rudy has the gift of the gab or calling him motormouth is almost mundane. The middle child (he has an older brother and a younger sister) – who likes rock music from the likes of Pink Floyd, Guns N’ Roses and acts of similar ilk – insists that to succeed in this industry, one has to crave attention.
“You have to be prepared to be the centre of attention and you need to be able to manage conversations between people. I can talk about anything to anyone ... to a certain degree, of course.”
And it’s this fearless belief of handling just about any subject matter that Malaysian listeners will be treated to from this morning onwards.
comes on from 6am10am every weekday on Red FM 104.9.
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