Good morn­ing!

Pop­u­lar ra­dio dee­jay Rudy Su­fian greets the dawn with his jab­ber-jaw an­tics.

The Star Malaysia - Star2 - - LIFESTYLE - TheRedFMBreak­fastShow WithRudy

Renowned ra­dio dee­jay Rudy Su­fian greets the dawn with his jab­ber-jaw an­tics at RedFM.

TO call a spade a spade, Red FM’s new ar­rival ra­dio pre­sen­ter Rudy Su­fian is a riot. Some peo­ple try to be funny and some sim­ply are. Rudy is for­tu­nate to fall on the right side of hu­mor­ous. Good­ness knows the class clowns who try too hard only to jus­tify their place as the res­i­dent court jesters.

But be­ing funny and in­for­ma­tive is an art, and Rudy seems to have honed it to fine per­fec­tion. Sure, he’s al­ways quick to punc­tu­ate an out­landish story with, “Well, that’s what I heard”, giv­ing cre­dence to the ethos that if you’re go­ing to wing it, sad­dle the po­ten­tial blame on some­one else.

Start­ing this morn­ing (from 6am -10am) the Red FM Break­fast Show With Rudy (wit­tily themed “Rudy Awakening”), should have lis­ten­ers bounc­ing off the walls with chirpi­ness and en­thu­si­asm.

Of course, it could just be the caf­feine caus­ing the ruckus, but there’s some­thing in­nately in­vig­o­rat­ing about his on-air and even of­fair per­son­al­ity.

It’s no walk in the park host­ing a morn­ing show, though the one plus point is he gets to share his grand- ma’s bed time, ac­cord­ing to him.

“Whether I like it not, I have to be in bed by 9pm. Sleep is the most valu­able re­source for a morn­ing DJ. No mat­ter how hard you try, you’re bound to not be in a great mood for at least half the year, so this is a chal­lenge. I’m glad the job has kept me young,” he re­vealed grate­fully dur­ing a re­cent in­ter­view.

“As a men­tor of mine once told me, you gotta ‘bot­tle hu­mour’. There’s pres­sure com­ing to a new show, of course, but I’m look­ing for­ward to do­ing some­thing new and ex­cit­ing,” in­sisted the 32-yearold Sarawakian.

His new stint prom­ises to be more lib­er­at­ing be­cause he gets to work solo.

“I also have a lot more free­dom now un­like pre­vi­ously when I had to cater to a par­tic­u­lar de­mo­graphic, which didn’t in­clude my own age group. It’s good to change things up a lit­tle,” said Rudy who was pre­vi­ously with an­other ra­dio sta­tion.

He’s rel­ish­ing this new job op­por­tu­nity but says that he’s wary of the pop­u­lar­ity fac­tor at­tached to it.

“The great thing is I have friends ev­ery­where but that’s al­ways a dou­ble-edged sword. It’s strange how peo­ple know so much about you and you barely know any­thing about them. From the time I walk out of the house, I am ex­pected to be ‘in char­ac­ter’.”

Pop­u­lar­ity has its set­backs, but

Rudy Su­fian’s phi­los­o­phy is if you make your lis­tener the star, you make him feel like it’s his show. Rudy isn’t about to view the oc­cu­pa­tional haz­ards as stum­bling blocks.

“Malaysians are gen­er­ally shy, and un­less you’re Siti (Nurhal­iza), they’re not gonna come up to you ex­cit­edly to say some­thing. I’ve been for­tu­nate with some pleas­ant ex­pe­ri­ences ... which is why I savour and cher­ish the dis­counts I get,” he half-joked.

Dur­ing this in­ter­view, Rudy took the op­por­tu­nity to smash a few mis­con­cep­tions on his job.

“I am not a disc jockey, so I don’t get to choose what’s played. I’m a pre­sen­ter, so I in­form lis­ten­ers and share sto­ries,” shared the hard­core The Simp­sons fan who has a great affin­ity with Homer J. Simp­son, the quin­tes­sen­tial young-at-heart, mid­dle-aged man.

The se­cret to his near 10-year ca­reer is at­trib­uted to his ded­i­cated be­lief in the phi­los­o­phy that ev­ery­one wants their 15 min­utes of fame.

“Make the lis­tener the star and make them feel like it’s their show. I am also very sin­gu­lar in my ap­proach. For ex­am­ple, al­ways say ‘How are you?’ in­stead of ‘ How are you guys?’ That makes peo­ple feel like you’re speak­ing di­rectly to them rather than ad­dress­ing an au­di­ence.”

As far as in­spi­ra­tion is concerned, Rudy tips his hat to Bri­tish ra­dio DJ Chris Moyles (of BBC’s Chris Moyles Show).

“I also have to credit (ra­dio DJ) Jake Ab­dul­lah,” he ad­mit­ted, re­mind­ing us that we should al­ways give credit where it’s due and ac­knowl­edge those we’ve learnt from.

With ex­pe­ri­ence as his guide, Rudy has also now been af­forded the abil­ity to iden­tify a good DJ from a poor one.

“It’s def­i­nitely dif­fi­cult to sound pos­i­tive and chirpy all day long, but at the same time, DJs have to be them­selves and not sound like they’re putting on a per­sona.”

Rudy ad­mit­ted that he got grief for his mild ac­cent but peo­ple learnt to ac­cept him once they re­alised it was part of who he is. Af­ter all, he’s spent a num­ber of years abroad – nine in Singapore, two in Bri­tain and six in Mel­bourne, Aus­tralia, where he earned his de­gree in Hu­man Re­sources and Man­u­fac­tur­ing Man­age­ment.

Say­ing Rudy has the gift of the gab or call­ing him mo­tor­mouth is al­most mun­dane. The mid­dle child (he has an older brother and a younger sis­ter) – who likes rock mu­sic from the likes of Pink Floyd, Guns N’ Roses and acts of sim­i­lar ilk – in­sists that to suc­ceed in this in­dus­try, one has to crave at­ten­tion.

“You have to be pre­pared to be the cen­tre of at­ten­tion and you need to be able to man­age con­ver­sa­tions be­tween peo­ple. I can talk about any­thing to any­one ... to a cer­tain de­gree, of course.”

And it’s this fear­less be­lief of han­dling just about any sub­ject mat­ter that Malaysian lis­ten­ers will be treated to from this morn­ing on­wards.

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comes on from 6am10am ev­ery week­day on Red FM 104.9.

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