A Belgium label offers kids’ wear with an alternative creative streak.
Belgian label Switchblade offers kids wear with an alternative creative streak.
TIRED of seeing kids’ outfits with generic patterns of predictable hearts, flowers and cuddly bears? Well, if you want your children to stand out from the crowd, dressing them up in statement-making togs would be a good start.
Parents who don’t mind alternative designs for toddlers and young children could check out Switchblade, a boutique in Mont Kiara, Kuala Lumpur, which specialis-specialises in edgy clothing for tiny tots.
Apart from clothing and accessories for toddlers and children, the Belgium brand also offers apparel for adults. A series of six labels are offered at the store: Liquorbrand, Kozumikku, HotRodHellCat, SB Kids and Six Bunnies. It also carries accessories by homegrown brand Laedoledo.
“We provide Malaysians with alternative designs which are less mainstream. Hopefully, the collection will provide parents with a new option for edgy and artistic designs.
“These labels offer a refreshing change compared to other brands that specialise in generic conventional, cute designs. With our ‘out-of-the-box’ patterns, we are assured that parents will not get confused with our offerings!” says Switchblade’s managing director Asep Ahmad Iskandar.
Outfits range from rock to gothic and there are avant garde tattoo designs too. Fabrics are fully combed or merchandised cotton from Europe, a comfortable choice for our hot climate. Neutral shades of black, grey, taupe and white are the preferred colour of choice alongside brighter shades of blue and pink.
Liquorbrand features the works of tattoo artists from Germany, Britain and Belgium. Tribal and classic tattoo designs like skulls, angels, butterflies and symbols Sweet and saucy ensembles for the little ones. serve make fashion statements, which are usually more commonly seen in adult T-shirts.
“The designs are commissioned work by tattoo artists who are close friends of our principal. Liquorbrand items include baby wear such as socks, romper suits, T-shirts, leggings, dresses and skirts. Designs and messages on T-shirts enable individuals to express themselves and support issues close to their hearts,” says Asep, adding that the Switchblade in KL is the first boutique launched in Asia.
Kozumikku, which means “cosmic” in Japanese, is deeply rooted in tattoo culture,
‘We hope the collection adds a new option for parents wanting edgy and artistic designs,” says Asep Ahmad Iskandar. Striking Ts to bring out the little devils in your tiny tots. vintage cartoons, metal and fixed-gear bike scene. Designs centre around popular Japanese youth culture themes with a dark twist.
HotRodHellCat features mainly skull designs while Six Bunnies specialise in funky tattoo designs (think feel-happy slogans) in infant items like rompers, bibs, caps, changing mats. Those preferring the grunge look and more creative designs can check out SB Kids’ hoodies and T-shirts.
Laedoledo features handcrafted accessories such as buffalo horn earrings, coconut and brass rings. According to Asep, there are plans to introduce Laedoledo apparel in the near future.
“In the next quarter, we will feature tailored men’s and women’s wear targeting urban youth designed by budding designer Zharin Hariz, whose style is a blend of Fixed Gear meets Alexander McQueen,” he adds.
“Our items are priced between RM9.90 and RM110. The average T-shirt from the United States usually sells for about RM110. Our men’s Ts are only RM89.90 and the baby wear starts from RM9.90. Malaysians are savvy shoppers, and there seems to be a growing market for rocker chic for children and adults,” concludes Asep. n For details, call % 03-6207 9894/019-373 6798, browse switchblade-kl.com or Switchblade Kuala Lumpur on facebook.com.
Switchblade Kuala Lumpur offers alternative designs for toddlers, children and adults.
There’s something sassy for women, too.