Play­ful edge

A Bel­gium la­bel of­fers kids’ wear with an al­ter­na­tive cre­ative streak.

The Star Malaysia - Star2 - - LIFESTYLE - By SHEELA CHAN­DRAN

Bel­gian la­bel Switch­blade of­fers kids wear with an al­ter­na­tive cre­ative streak.

TIRED of see­ing kids’ out­fits with generic pat­terns of pre­dictable hearts, flow­ers and cud­dly bears? Well, if you want your chil­dren to stand out from the crowd, dress­ing them up in state­ment-mak­ing togs would be a good start.

Par­ents who don’t mind al­ter­na­tive de­signs for tod­dlers and young chil­dren could check out Switch­blade, a bou­tique in Mont Kiara, Kuala Lumpur, which spe­cialis-spe­cialises in edgy cloth­ing for tiny tots.

Apart from cloth­ing and ac­ces­sories for tod­dlers and chil­dren, the Bel­gium brand also of­fers ap­parel for adults. A se­ries of six la­bels are of­fered at the store: Liquor­brand, Kozu­mikku, HotRodHel­lCat, SB Kids and Six Bun­nies. It also car­ries ac­ces­sories by home­grown brand Laedoledo.

“We pro­vide Malaysians with al­ter­na­tive de­signs which are less main­stream. Hope­fully, the col­lec­tion will pro­vide par­ents with a new op­tion for edgy and artis­tic de­signs.

“These la­bels of­fer a re­fresh­ing change com­pared to other brands that spe­cialise in generic con­ven­tional, cute de­signs. With our ‘out-of-the-box’ pat­terns, we are as­sured that par­ents will not get con­fused with our of­fer­ings!” says Switch­blade’s man­ag­ing di­rec­tor Asep Ah­mad Iskan­dar.

Out­fits range from rock to gothic and there are avant garde tat­too de­signs too. Fabrics are fully combed or mer­chan­dised cot­ton from Europe, a com­fort­able choice for our hot cli­mate. Neu­tral shades of black, grey, taupe and white are the pre­ferred colour of choice along­side brighter shades of blue and pink.

Liquor­brand fea­tures the works of tat­too artists from Ger­many, Bri­tain and Bel­gium. Tribal and clas­sic tat­too de­signs like skulls, an­gels, but­ter­flies and sym­bols Sweet and saucy en­sem­bles for the lit­tle ones. serve make fashion state­ments, which are usu­ally more com­monly seen in adult T-shirts.

“The de­signs are com­mis­sioned work by tat­too artists who are close friends of our prin­ci­pal. Liquor­brand items in­clude baby wear such as socks, romper suits, T-shirts, leg­gings, dresses and skirts. De­signs and mes­sages on T-shirts en­able in­di­vid­u­als to ex­press them­selves and sup­port is­sues close to their hearts,” says Asep, adding that the Switch­blade in KL is the first bou­tique launched in Asia.

Kozu­mikku, which means “cos­mic” in Ja­panese, is deeply rooted in tat­too cul­ture,

‘We hope the col­lec­tion adds a new op­tion for par­ents want­ing edgy and artis­tic de­signs,” says Asep Ah­mad Iskan­dar. Strik­ing Ts to bring out the lit­tle devils in your tiny tots. vin­tage car­toons, metal and fixed-gear bike scene. De­signs cen­tre around pop­u­lar Ja­panese youth cul­ture themes with a dark twist.

HotRodHel­lCat fea­tures mainly skull de­signs while Six Bun­nies spe­cialise in funky tat­too de­signs (think feel-happy slo­gans) in in­fant items like rom­pers, bibs, caps, chang­ing mats. Those pre­fer­ring the grunge look and more cre­ative de­signs can check out SB Kids’ hood­ies and T-shirts.

Laedoledo fea­tures hand­crafted ac­ces­sories such as buf­falo horn ear­rings, co­conut and brass rings. Ac­cord­ing to Asep, there are plans to in­tro­duce Laedoledo ap­parel in the near fu­ture.

“In the next quar­ter, we will fea­ture tai­lored men’s and women’s wear tar­get­ing ur­ban youth de­signed by bud­ding de­signer Zharin Hariz, whose style is a blend of Fixed Gear meets Alexan­der McQueen,” he adds.

“Our items are priced be­tween RM9.90 and RM110. The av­er­age T-shirt from the United States usu­ally sells for about RM110. Our men’s Ts are only RM89.90 and the baby wear starts from RM9.90. Malaysians are savvy shop­pers, and there seems to be a grow­ing mar­ket for rocker chic for chil­dren and adults,” con­cludes Asep. n For de­tails, call % 03-6207 9894/019-373 6798, browse switch­blade-kl.com or Switch­blade Kuala Lumpur on face­book.com.

Switch­blade Kuala Lumpur of­fers al­ter­na­tive de­signs for tod­dlers, chil­dren and adults.

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