Go­ing or­ganic

The Star Malaysia - Star2 - - LIFESTYLE -

(South-East Asia), In­te­gria, who is based in Malaysia.

Re­cently, In­te­gria or­gan­ised a five-day tour of Bal­lina for 20 rep­re­sen­ta­tives from the me­dia and its brand dis­trib­u­tors, DKSH, in Tai­wan, Hong Kong and Malaysia.

We also vis­ited Lake Ainsworth, a fresh­wa­ter lake that has dis­tinc­tive tan­nin­stained wa­ters from the sur­round­ing tea trees. Most of us ended up dip­ping our tired legs up to the knee. The Aus­tralian abo­rig­i­nals re­garded the lake as sa­cred.

The lake is lo­cated at the end of Len­nox Head, Aus­tralia’s surf­ing coast. Its wa­ters are coloured brown by tan­nin leach­ing from the tea trees (mainly broad-leaved pa­per­bark or Me­laleuca quin­quen­ervia in­ter­spersed with the oc­ca­sional Me­laleuca bracteata and Me­laleuca nodosa) sur­round­ing the lake.

The wa­ter, how­ever, is be­lieved to be an ex­cel­lent rem­edy for sun­burn, in­sect bites and is also said to be good for the hair and skin.

At a pre­sen­ta­tion, Matt Mor­gan, head of busi­ness devel­op­ment for In­te­gria, said the com­pany man­ages 10 brands, in­clud­ing nu­tri­tional, herbal and aro­mather­apy prod­ucts along with Thurs­day Plan­ta­tion, a per­sonal care brand.

Be­ing in the health­care busi­ness isn’t as sim­ple as en­vis­aged. “It’s not just about putting a prod­uct in a bot­tle, stick­ing a nice la­bel on it and dis­tribut­ing it in the mar­ket,” said Miriam McMahon, se­nior reg­u­la­tory af­fairs man­ager, In­te­gria.

“Our phi­los­o­phy is to use nat­u­ral in­gre­di­ents wher­ever pos­si­ble. We also need to en­sure that our prod­ucts are ef­fec­tive and safe, and their qual­ity main­tained,” she said, adding that the com­pany man­u­fac­tures the ma­jor­ity of prod­ucts.

Its chemists test each prod­uct to en­sure it meets phar­ma­ceu­ti­cal stan­dards.

For its or­ganic range, In­te­gria works with cer­ti­fied or­ganic man­u­fac­tur­ers. It also be­lieves in not test­ing its prod­ucts on an­i­mals but uses lab­o­ra­tory test meth­ods to demon­strate prod­uct safety.

In­te­gria has a clin­i­cal trial pro­gramme man­aged by As­soc Prof Dr Reg Lehmann, gen­eral man­ager of R&D.

“We re­cently com­pleted a large ran­domised con­trolled tri­als on the ef­fec­tive­ness of a stan­dard­ised echi­nacea on pre­vent­ing up­per res­pi­ra­tory tract in­fec­tions, the ma­jor cause of colds and flu,” he said. This trial was un­der­taken at Grif­fith Uni­ver­sity on the Gold Coast.

In­te­gria has also col­lab­o­rated with sci­en­tists con­duct­ing re­search on tea tree oil,

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