Creative director Stuart Vevers takes Spanish brand Loewe back to its basic pure form.
THE first question that often crosses people’s minds is how do you pronounce “Loewe”? The answer is “low-ay-vey”, the name of a company whose founding date, 1846, marks it as one of the oldest purveyors of luxury leather goods in the world.
It was the mid-19th century when Enrique Loewe Roessberg founded the company that bears his name. In 1905, the new King and Queen of Spain, Alfonso XIII and Victoria Eugenia granted Loewe the honour of the official title “Supplier to the Royal Court”.
A handbag in iguana, crocodile or snake skin from the brand, now helmed by Enrique Loewe Lynch, the fourth generation descendent, has since become the symbol of elegance and refinement for Spaniards.
The most iconic of its creations is the sporty, unlined Amazona bag. Characterised by its rectangular shape, the Amazona uses treated soft suede, originally in the colour of ochre known as ante oro (gold).
Designed by Dario Rossi in 1975, the bag bears the traditional brand code, the four intertwined L’s engraved in fire. Since then, the Amazona has evolved in its dimensions, colours, materials and finishes, and has become one of Loewe’s signature pieces.
Today, Loewe is part of the world’s leading luxury group under Moët Hennessy Louis Vuitton (LVMH). Earlier this month, a World of Loewe heritage exhibition was organised, featuring the brand’s core collection of