Leather Lux­ury

Cre­ative di­rec­tor Stu­art Vev­ers takes Span­ish brand Loewe back to its ba­sic pure form.

The Star Malaysia - Star2 - - FRONT PAGE - by FIONA HO startwo@thes­tar.com.my

THE first ques­tion that of­ten crosses peo­ple’s minds is how do you pro­nounce “Loewe”? The an­swer is “low-ay-vey”, the name of a com­pany whose found­ing date, 1846, marks it as one of the old­est pur­vey­ors of lux­ury leather goods in the world.

It was the mid-19th cen­tury when En­rique Loewe Roess­berg founded the com­pany that bears his name. In 1905, the new King and Queen of Spain, Al­fonso XIII and Vic­to­ria Eugenia granted Loewe the hon­our of the of­fi­cial ti­tle “Sup­plier to the Royal Court”.

A hand­bag in iguana, crocodile or snake skin from the brand, now helmed by En­rique Loewe Lynch, the fourth gen­er­a­tion de­scen­dent, has since be­come the sym­bol of el­e­gance and re­fine­ment for Spa­niards.

The most iconic of its cre­ations is the sporty, un­lined Ama­zona bag. Char­ac­terised by its rec­tan­gu­lar shape, the Ama­zona uses treated soft suede, orig­i­nally in the colour of ochre known as ante oro (gold).

De­signed by Dario Rossi in 1975, the bag bears the tra­di­tional brand code, the four in­ter­twined L’s en­graved in fire. Since then, the Ama­zona has evolved in its di­men­sions, colours, ma­te­ri­als and fin­ishes, and has be­come one of Loewe’s sig­na­ture pieces.

To­day, Loewe is part of the world’s lead­ing lux­ury group un­der Moët Hen­nessy Louis Vuit­ton (LVMH). Ear­lier this month, a World of Loewe her­itage ex­hi­bi­tion was or­gan­ised, fea­tur­ing the brand’s core col­lec­tion of

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