Ware­house at­trac­tions>

Ware­house presents an in­ter­est­ing mélange of fashion state­ments.

The Star Malaysia - Star2 - - FRONT PAGE - by Tee Lin say startwo@thes­tar.com.my

NOSTAL­GIA is strong where Bri­tish brand Ware­house is concerned this sea­son. For its Au­tumn/Win­ter 2010 col­lec­tion, Ware­house, which was es­tab­lished in 1976, re­flects on its brand her­itage. There is a sense of recog­ni­tion as the brand seeks to max­imise its strengths.

The re­sult is a con­fi­dent col­lec­tion that echoes the de­sire for di­rec­tional fashion with an em­pha­sis on qual­ity and func­tion­al­ity.

The col­lec­tion’s sta­ple is the an­i­mal print, while other im­por­tant el­e­ments in­clude flo­ral print, leather, denim and ruf­fles. Jersey and chif­fon are widely used. Red, teal and pur­ple pieces stand out among the more som­bre en­sem­bles in black, white and grey.

De­spite the brand’s mélange of fashion state­ments, Ware­house’s de­sign di­rec­tor Lisa Byrne said that sim­plic­ity hasn’t gone out the win­dow.

If any­thing, sim­plic­ity will still be one of the hottest trends for the com­ing sea­son.

“The em­pha­sis will be on clean, ba­sic shapes, with su­pe­rior fin­ish­ing on the gar­ment. The maxi, play­suit and peg trousers will con­tinue to be very pop­u­lar,” said Byrne in an in­ter­view dur­ing London Fashion Week in Septem­ber.

Pieces in the Madi­son range are in­spired by the el­e­gance of Grace Kelly and 1950s Hollywood when fem­i­nine glam­our reigned supreme.

A sweet pal­ette of pas­tel and clas­sic camel is in­ter­spersed with fiery red. Tai­lored jack­ets are nipped in to ex­ag­ger­ate the waist, cele-

Sim­ple and form-fit­ting midi dress from Ware­house’s Lib­er­tine range.

A hal­ter­neck out­fit from the Spot­light range, with in­flu­ences from the Ot­toman Em­pire, An­cient Greece and Rome.

An­i­mal print blouse with flared pants, from Ware­house.

Keep warm:

Jacket with fur-trimmed col­lar.

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