Warehouse presents an interesting mélange of fashion statements.
NOSTALGIA is strong where British brand Warehouse is concerned this season. For its Autumn/Winter 2010 collection, Warehouse, which was established in 1976, reflects on its brand heritage. There is a sense of recognition as the brand seeks to maximise its strengths.
The result is a confident collection that echoes the desire for directional fashion with an emphasis on quality and functionality.
The collection’s staple is the animal print, while other important elements include floral print, leather, denim and ruffles. Jersey and chiffon are widely used. Red, teal and purple pieces stand out among the more sombre ensembles in black, white and grey.
Despite the brand’s mélange of fashion statements, Warehouse’s design director Lisa Byrne said that simplicity hasn’t gone out the window.
If anything, simplicity will still be one of the hottest trends for the coming season.
“The emphasis will be on clean, basic shapes, with superior finishing on the garment. The maxi, playsuit and peg trousers will continue to be very popular,” said Byrne in an interview during London Fashion Week in September.
Pieces in the Madison range are inspired by the elegance of Grace Kelly and 1950s Hollywood when feminine glamour reigned supreme.
A sweet palette of pastel and classic camel is interspersed with fiery red. Tailored jackets are nipped in to exaggerate the waist, cele-
Simple and form-fitting midi dress from Warehouse’s Libertine range.
A halterneck outfit from the Spotlight range, with influences from the Ottoman Empire, Ancient Greece and Rome.
Animal print blouse with flared pants, from Warehouse.
Jacket with fur-trimmed collar.