Work­ing from within

Good skin be­gins at the cel­lu­lar level.

The Star Malaysia - Star2 - - WOMAN - By MA­JORIE CHIEW

THE key to ev­ery bi­o­log­i­cal prob­lem must fi­nally be sought in the cell, says E. B. Wil­son, a fa­mous cell bi­ol­o­gist.

“Hence, with skin­care prob­lems, we need to un­der­stand the cell be­cause, what­ever af­fects the skin, af­fects the cell, be it stress, UV rays, pol­lu­tion or cig­a­rette smoke,” said David Khoo, skin­care sci­en­tist and sci­en­tific com­mu­ni­ca­tions man­ager re­search and devel­op­ment at P&G.

A deeper un­der­stand­ing of cell re­sponse, he says, will help cells and skin to be­have and look bet­ter.

Take UV rays, for ex­am­ple. The skin will re­act to the rays, trig­ger­ing a whole flurry of events, like a Rube Gold­berg’s ma­chine, ex­plained Khoo at the re­cent launch of Olay Re­gener­ist’s new prod­ucts. Skin­care sci­en­tists know this as “sig­nal trans­duc­tion path­way” – a start­ing sig­nal goes into the cell, spreads out and trig­gers a re­sponse/ac­tion to the cell.

Olay’s “early-step cell care” makes a di­rect in­ter­ven­tion as the first step of an in­tra­cel­lu­lar sig­nal cas­cade.

The Olay Re­gener­ist an­ti­age­ing skin­care range is said to re­gen­er­ate skin at a cel­lu­lar level. It has Aminopep­tide Com­plex, a cock­tail of anti-age­ing in­gre­di­ents such as pal-KTTKS, niaci­namide, carno­sine, pro-vi­ta­min B5 and anti-ox­i­dants, to tackle signs of age­ing like lines, age spots, wrin­kles and sag­ging skin.

Re­search sug­gests that the aminopep­tide pal-KTTKS acts at the cell sur­face and trig­gers the pro­duc­tion of col­la­gen, fi­bronectin and elastin. Niaci­namide is said to help even skin tone, boost skin en­ergy lev­els, en­hance skin re­newal and boost col­la­gen pro­duc­tion.

“The new Olay Re­gener­ist Mi­crosculpt­ing Serum has the high­est ever con­cen­tra­tion of aminopep­tides and niaci­namide to date in any Re­gener­ist prod­uct,” he said. “Aminopep­tides cause the re­lease of more col­la­gen, which is great for skin. Also, the serum’s Power Re­lease Emul­sion Technology im­proves de­liv­ery and ab­sorp­tion of the anti-age­ing in­gre­di­ents.”

The new for­mula also has mul­ti­fac­eted Tur­gor Boost, said to help “firm skin with­out a facelift.”

Ac­cord­ing to Khoo, Olay’s data showed that af­ter five days of us­ing the serum (twice daily), women re­ported skin firm­ness of the face, neck and dé­col­letage

‘We need to un­der­stand the cell be­cause, what­ever af­fects the skin, af­fects the cell,’ says David Khoo. im­proved by 57%.

The new Olay Re­gener­ist Su­per­struc­ture Cream of­fers the high­est sun­screen in the Re­gener­ist range at SPF30.

Olay White Ra­di­ance is also in­flu­enced by the early-step cell care technology, added Khoo. The range ad­dresses hy­dra­tion, translu­cency and whiten­ing, and helps women achieve Cel­Lu­cent Fair­ness (or fair­ness that glows from within).

This new whiten­ing for­mula with Cel­Lu­cent Com­plex is claimed to work at a deeper level of the skin where cos­metic treat­ments (whiten­ing in­jec­tions, mi­cro-der­mabra­sions and chem­i­cal peels) can’t.

The Cel­Lu­cent Com­plex is pow­ered by “the dual ac­tion” of two in­no­va­tive whiten­ing in­gre­di­ents, sepi­white and niaci­namide, to help in­hibit melanin for­ma­tion and trans­fer more ef­fec­tively. The com­plex is said to re­duce hyper­pig­men­ta­tion and lighten skin tone, ac­cel­er­ate ex­fo­li­a­tion and pro­duce higher mois­ture lev­els. The Olay White Ra­di­ance Cel­lu­cent White Essence, a milky essence with a light tex­ture of lo­tion and serum, is said to pro­vide whiten­ing, hy­dra­tion, and translu­cency for lu­mi­nous fair­ness.

The Olay White Ra­di­ance Cel­lu­cent White Cream, a gelform day cream, is sup­posed to be more hy­drat­ing than the essence. It has a new “shape me­mory gel” technology that forms a layer of mois­ture, mois­tur­is­ing and fill­ing out the skin sur­face evenly. n The new Olay Re­gener­ist and Olay White Ra­di­ance prod­ucts are priced at RM129.90 each. Avail­able from lead­ing phar­ma­cies and su­per­mar­kets.

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