Working from within
Good skin begins at the cellular level.
THE key to every biological problem must finally be sought in the cell, says E. B. Wilson, a famous cell biologist.
“Hence, with skincare problems, we need to understand the cell because, whatever affects the skin, affects the cell, be it stress, UV rays, pollution or cigarette smoke,” said David Khoo, skincare scientist and scientific communications manager research and development at P&G.
A deeper understanding of cell response, he says, will help cells and skin to behave and look better.
Take UV rays, for example. The skin will react to the rays, triggering a whole flurry of events, like a Rube Goldberg’s machine, explained Khoo at the recent launch of Olay Regenerist’s new products. Skincare scientists know this as “signal transduction pathway” – a starting signal goes into the cell, spreads out and triggers a response/action to the cell.
Olay’s “early-step cell care” makes a direct intervention as the first step of an intracellular signal cascade.
The Olay Regenerist antiageing skincare range is said to regenerate skin at a cellular level. It has Aminopeptide Complex, a cocktail of anti-ageing ingredients such as pal-KTTKS, niacinamide, carnosine, pro-vitamin B5 and anti-oxidants, to tackle signs of ageing like lines, age spots, wrinkles and sagging skin.
Research suggests that the aminopeptide pal-KTTKS acts at the cell surface and triggers the production of collagen, fibronectin and elastin. Niacinamide is said to help even skin tone, boost skin energy levels, enhance skin renewal and boost collagen production.
“The new Olay Regenerist Microsculpting Serum has the highest ever concentration of aminopeptides and niacinamide to date in any Regenerist product,” he said. “Aminopeptides cause the release of more collagen, which is great for skin. Also, the serum’s Power Release Emulsion Technology improves delivery and absorption of the anti-ageing ingredients.”
The new formula also has multifaceted Turgor Boost, said to help “firm skin without a facelift.”
According to Khoo, Olay’s data showed that after five days of using the serum (twice daily), women reported skin firmness of the face, neck and décolletage
‘We need to understand the cell because, whatever affects the skin, affects the cell,’ says David Khoo. improved by 57%.
The new Olay Regenerist Superstructure Cream offers the highest sunscreen in the Regenerist range at SPF30.
Olay White Radiance is also influenced by the early-step cell care technology, added Khoo. The range addresses hydration, translucency and whitening, and helps women achieve CelLucent Fairness (or fairness that glows from within).
This new whitening formula with CelLucent Complex is claimed to work at a deeper level of the skin where cosmetic treatments (whitening injections, micro-dermabrasions and chemical peels) can’t.
The CelLucent Complex is powered by “the dual action” of two innovative whitening ingredients, sepiwhite and niacinamide, to help inhibit melanin formation and transfer more effectively. The complex is said to reduce hyperpigmentation and lighten skin tone, accelerate exfoliation and produce higher moisture levels. The Olay White Radiance Cellucent White Essence, a milky essence with a light texture of lotion and serum, is said to provide whitening, hydration, and translucency for luminous fairness.
The Olay White Radiance Cellucent White Cream, a gelform day cream, is supposed to be more hydrating than the essence. It has a new “shape memory gel” technology that forms a layer of moisture, moisturising and filling out the skin surface evenly. n The new Olay Regenerist and Olay White Radiance products are priced at RM129.90 each. Available from leading pharmacies and supermarkets.