Inspired by the botanical world, French brand Lancome has come up with a serum that mimics plants’ ability to self-heal.
FOR hundreds of years, people have relied on herbs and plants to cure diseases. The sap of the cactus-like wonderplant aloe vera is touted to be one of the most beneficial remedies for burns and wounds, while neem leaves are said to contain astringent and anti-allergic properties that effectively tackle skin problems such as acne, psoriasis and eczema.
Apart from therapeutic properties, these plants are claimed to have the unique ability to regenerate tissue after injury through a process called “de-differentiation”, whereby the plants regain the ability to develop into various cell types required for regeneration.
Now, Lancome has identified a master regulator based on the plants’ ability to self-heal. It has introduced Visionnaire (LR 2412 4%) Advanced Skin Corrector serum, based on a unique molecule inspired by the botanical world’s ability to repair itself.
The science behind the skincare, which Lancome Worldwide president Youcef Nabi dubs the “future of beauty”, is a result of 12 years of research and trials. The final product is a single multi-functional molecule coded LR 2412, which fundamentally corrects skin’s imperfections, tighten pores, evens out skin tone, hydrates and reduces appearance of fine lines.
Lancome training manager Joselyn Lee explains that Visionnaire serum was inspired by nature and created to mimic the healing process of botanical plants.
“Damaged plants self-heal by producing signal-molecules called jasmonic acid. This activates healing of damaged tissues while making plants more resistant. For the past 12 years, Lancome has been conducting research on jasmonic acid and discovering ways to penetrate the human skin. Visionnaire (LR 2412 4%) serum’s molecules behave like signal-molecules to set off a chain reaction in all skin layers to repair, regenerate and strengthen skin tissues,” said Lee during Visionnaire’s launch in Kuala Lumpur recently.
LR 2412 signifies the number of attempts by Lancome to create the specific molecule able to penetrate all skin layers. Four percent is the percentage of active ingredients in the serum. Apart from a serum, the range also offers cosmetic water and cream cleanser.
Lee added that Visionnaire (LR 2412 4%) serum’s selling point was its ability to self-propel or diffuse through all strata of skin, from the skin’s surface, epidermis to the dermis. The key to its permeating ability is its affinity for both aqueous (water) and lipid (oil) structures in skin. She explained that the unique molecule has four times more potency than a retinol molecule, a common ingredient in many anti-ageing skincare products.
“No matter how gorgeous a woman may be, she will surely have skin concerns ranging from wrinkles, acne and open pores. Visionnaire (LR 2412 4%) was created to help improvise skin imperfections. It is one of the most powerful skin correctors in the market because of the technology involved,” Lee claimed.
The product has been tested on different complexions of Hispanic, Caucasian, Asian and Afro-American women, whose skin conditions were graded clinically by dermatologists after using the product between four and six weeks.
While results differ slightly amongst these women of different ethnicity, Asian skin showed encouraging results especially in changes in the appearance of skin pores, scars and marks.
In a separate consumer study performed after four weeks using the product on 68 women aged between 35 and 49 years old who were considering a cosmetic procedure such as botulinum toxin (botox) or hyaluronic acid injection, peeling or laser treatment, results were so convincing that two out of three of these women decided to postpone their cosmetic procedure.
The product is safe to be used on all skin types, even sensitive skin and around the eye contour, morning and night. n Price: RM295. Available at Lancome counters nationwide.